Quote Originally Posted by Pdarnall View Post
Maybe to recoup R&D at a faster pace. The manufactures cost per lens is fixed unless they crank volume. They can pay for the R&D, assembly line faster with quantity...not selling a few to mom and pops.

Why would a volume retailer even bother with buying a midrange product when they can get the top of the line for another .50 cents?

This is how you cheapen a product.

It's why Maui Jim pulled out of Lenscrafters- they don't need the 'volume retailer' just so that that company can do unauthorized discounting on a product worth its price.

I can tell you for sure that Eyemart (similar, not the same) sells whatever massive amount of older PALs are handed off to them just like their disco frames. Until proven otherwise, I will assume the same for Costco.