TEAMWORK MARKETING LAUNCHES LOW VISION INITIATIVE FOR OPTOMETRY
ALTA LOMA, CALIFORNIA – Teamwork Marketing, an ophthalmic industry consulting firm, now offers low vision business development services for private practice Optometrists. As ODs look to match their services to the demographic shift toward seniors and the growing incidence of vision impairment, they are searching for ways to profitably incorporate a low vision specialty without disrupting their general practice.

Teamwork Marketing helps Optometrists prepare for and implement low vision services with a multidisciplinary approach that teams Ophthalmologists, including Retina Specialists, Optometrists, and hospital outpatient rehab departments. “This optometric centered program puts partially sighted seniors in the hands of the trained professionals best suited for each step in the vision care/rehabilitation process and truly helps these patients to achieve independence” says Pat Dundas, Teamwork Marketing Managing Director.

A Low Vision Business Plan is strategically tailored to meet the needs of the community and the practice, to bring area Ophthalmologists and the local hospital onboard, and to launch with a fully integrated marketing campaign. Start-up costs are low, exam and low vision aid (LVA) sales drive revenue, and rehabilitation services, including LVA training, are performed by hospital based Occupational Therapists reimbursed by Medicare.

Teamwork Marketing brings more than 35 years of ophthalmic marketing and business development experience to manufacturers and service providers who rely on the firm’s ophthalmic industry know-how for research, strategic planning, tactical marketing plans, and business development projects. For more information call 909-484-9539 and visit www.teamwork-marketing.com