Luxottica and Oakley merger completed................

[Chris Ryser]

Press Release:
LUXOTTICA GROUP AND OAKLEY COMPLETE MERGER, BEGINNING A JOURNEY THAT WILL MAKE THE BUSINESS SIGNIFICANTLY STRONGER GOING FORWARD

Milan, Italy and Foothill Ranch, California, November 14, 2007 - Luxottica Group S.p.A. (NYSE: LUX; MTA: LUX), a global leader in eyewear, and Oakley, Inc. (NYSE: OO), a worldwide specialist in sport performance optics, announced today the completion of the merger between the two companies for a total purchase price of approximately US$2.1 billion. Oakley will now be a wholly-owned subsidiary of Luxottica Group and, as a result of the completion of the merger, Oakley’s shares will cease to trade on the New York Stock Exchange at the close of the market today.
Today marks the launch of a new Group with extraordinary potential, including expected consolidated pro forma net revenues for fiscal year 2007 of €5.7 billion and consolidated pro forma EBITDA for the same period of approximately €1.2 billion. Luxottica Group expects that the transaction will result in approximately €100 million per year in operating synergies within three years, driven by revenue growth and efficiencies.

Commenting on the merger, Andrea Guerra, CEO of Luxottica Group S.p.A., said, “We are extremely pleased with the closing of the merger with Oakley, with whom we have been partners for a long time. We have long admired the Oakley brand, products, and corporate culture. Joint teams from the two companies have been focusing for months on the tremendous business opportunities we have ahead, which will become operating plans by year-end. Today represents the beginning of a new phase for all of us, a journey which will make our Group much stronger going forward.”

Scott Olivet, CEO of Oakley, Inc., commented, “The fact that Luxottica and Oakley had similar beginnings, share the same values around the importance of brand and product, and have individuals around the world who have worked closely for years, gives us a very strong foundation for success. While we have tremendous work in front of us, our early integration planning efforts give us confidence that the value of this combination can, in fact, be realized. We are excited to begin the next chapter in our history.”

In accordance with the terms of the June 2007 merger agreement, Oakley’s outstanding shares of common stock have been converted into the right to receive US$ 29.30 per share, in cash. Citibank has been appointed as the paying agent for Luxottica Group.

Luxottica Group and Oakley will hold a brief joint conference call to discuss the completion of the merger with the investment community on Thursday, November 15, 2007, at 7:00 AM PT (10 AM ET, 3 PM GMT and 4 PM CET). The audio webcast will be also available at Luxottica Group’s corporate website at www.luxottica.com/english/investor_relations/webcast.html and on Oakley’s investor website at investor.oakley.com. A replay of the conference call will be available starting on November 16 at 9:00 AM PT (12:00 AM ET, 5:00 PM GMT and 6 PM CET), calling from USA: +1 (866) 583 1039, UK: +44 (208) 196 1998 passcode 699162#. Members of the media may participate in the call in a “listen-only” mode. Please note that a slide presentation will be available for download from Luxottica Group’s investor relations corporate website at www.luxottica.com/english/investor_relations/presentation.html and on Oakley’s investor website at investor.oakley.com shortly before the start of the audio Web cast.

[Johns]

In light of the recent "anti-bashing" postings...

I would like to congratulate Luxottica, Sears, Pearl, Lenscrafters, Oliver Peoples, Oakely, and any (many) others I may have missed on their recent "partnerships".

I hold your company in high esteem, and wish you all the continued success!

Best Wishes!!:cheers:

[LENNY]

:cheers::cheers::D:D:D

[oscar91]

I have a very close friend who worked on the Luxottica - Oakley purchase from day one. He explained it quite simply: The powers that be at Luxottica first made an offer to Maui Jim, which was turned down (not "flatly" - just "for now" was what I was told). Maui is happy with the status quo, and had no desire to sell at this point. So Lux re-opens the idea (again) of making an offer to Oakley. Oakley stock had not really done much in recent time because they were basically "trapped" by the fact that the US retail was dominated by SGH and LC; which used to account for up to 40% of Oakley's sale base, but was shut down after Lux bought SGH (and we all remember the lawsuits/countersuits following this). But basically, after SGH was bought by Lux, Oakley had no major US retail chain to sell thru (SGH limited their Okaley sales nationwide to less than 19%). Thus, Okaley stock basically leveled off near $26/share for some time. This is why Oakley came back and tried to push the Opthalmic line so much in the independent world ("if you want to continue carrying Oakley suns, you have to carry our opthalmic as well - now buy 50 pieces or we'll pull it all out") - or something to that effect - rememeber this dangled carrot, folks?

So Lux basically had Oakley bent over the proverbial barrel. Oakley had no "real" room to expand in the US without taking the step of expanding their own retail store chains. This was far too expensive a venture with too much unknown risk for Oakley (who prefers to buy, not build - building requires more of your own money - buying brings in money from outside investors). With flat stock, Oakley expanded into other ventures in other countries (Austrailia, etc), with decent success. But the US market remained flat (which for a US company, doesn't "look" good).
So Oakley once again re-opened the door with Lux approx 1 year ago, and negotiations were on-going right up until they "officially" announced this year.

Now here's the kicker, and basically a direct quote from a Lux merger meeting: We're not buying Oakley for "Oakley" - we're buying them for the reason that they own other luxury brands that we can build on: Oliver Peoples, Chrome Hearts, Mosely Tribe, etc. Oakley will sell itself and get back to previous sales just by having us increase our line stock in SGH. Oakley is a cult with a cult following; SGH and LC will all have fully stocked "Oakley Corners" (after all, Lux isn't paying twice the stock value and NOT sell it in their two biggest US retailers). But Luxottica is more interested in coming up with the newest "Chanel" (well known, but exclusive, thus preimum price and profit). Oliver Peoples and Chrome Hearts are just those brands. What will happen to the Oakley retail stores? - no problem, they will still be owned by Luxottica, but run by Delveccio Jr., who runs the clothing line side of the Lux empire (formerly US shoe, which owned LensCrafters). So Oakley is going to be carved up, but not the way many of you think. Clothing and apparel on one side - frames and shades on the other (why do you think there were no problems with the SEC about monopoly? - because with this division, Lux doesn't even get near the status needed for monopoly charges - not even close!)

Now, I know a lot of Oakley reps, and none of them are happy about this buyout. They've been riding pretty high for 10 years, handing out "you shall be allow to sell our line, naive" cards to eager independents willing to buy whatever minimimums were required (I've never known a 3-0 who actually lost money selling Oakley; quite the contrary). I feel sorry for those reps now - they get to taste dirt for the first time in their life, and have been trying to do damage control. Many 3-0's I know who hate Lux and sworn to never do business with them are now finding themselves in a quandry - do I continue to sell Oakley after Luxottica purchased them? Will LC and SGH increase their Oakley product line (uh...duh...yeah!). The final decision will (obviously) be left up to the individual. I've had fun seeing all the hypocrits who refused to buy Lux under any circumstances in the past, but now are forced to swallow a big pill named Oakley. "Yeah...but it's Oakley, man! I can't NOT sell it!" is the most common response I hear (it's time for a spelling lesson children - what does h-y-p-o-c-r-i-t spell?) Ok, fine. I'm not saying that you shouldn't. It sells. But please do not think for one fantasy-filled minute that Luxottica is going to pay 2.1 billion for a company worth 900 million and NOT fill their own retail store to the gills with the product line. The decision private 3-0's currently carrying Oakley brand(s) is simple: do I continue to make money by selling Lux products (a lot of people do), or do I look for alternatives (which are getting smaller and smaller). Who knows. I don't have an opinion either way. But what I DO know is that this above information came straight from the horse's mouth, via numerous corporate meeting with the Luxottica buying group. I've been reading many of your prior threads about this deal and getting a good laugh - WOW, were most of you WAY off!

So, does this mean Luxottica is in the red? Are you crazy? Do you have any idea how deep that financial pockets are? Anybody else read their corporate filings? When a bigger company buys a smaller company, the bigger company almost always takes a hit in stock on the date of announcement, while the smaller company stock goes up, up and away. Anybody notice that Luxottica's stock actually went UP instead of down? My college roommate now on Wall St stated this was due to the fact that Luxottica has more than enough capital to do this transaction with "a pen and checkbook - this isn't even a blip to them - it was a coup, not a purchase, man" - thus Luxottica stock went up.

And just for you folks that were caught off guard by this - Luxottica plans to continue to purchase additional luxury lines in the years to come, and has the cash to do it. So be warned, or buy stock. Either way, I could care less. But with regard to Oakley, that baby is done and delivered. It's up to you on whether you decide to sell it. By selling it, you make money - and Luxottica even more. Which they'll use to buy more lines you currently carry. Hey, it's just business. In their shoes, you'd do the same, and don't say you wouldn't. You don't go to work every day out of the pure goodness of your heart, trying to only break even.

There are alternatives out there, but growing smaller each day. Maui Jim and Rudy Project are the only two major independent sport-line players left, and both are growing very quickly. I've used both and love them. Maui has more "street" styles, but Rudy Project offers far more sport-specific styles and lens colors (both their lens are made from the same company, so they have equal clarity. Rudy has more Rx'able models (near 30), and with much higher Rx limitations. Maui tends to be more "everyday appropriate" in appearance, but Rudy is coming out with more "normal" frames in 2008, but with more lens colors. And I honestly think they are both a far superior quality than the "US made" Oakleys - and for those of you who don't know, it may say "Made in the US" on Oakleys, but that only means the parts were put together at their plant in California - right after they were unloaded in Long Beach, CA. from a Chinese freighter. All the plastics are injection molded in China (ironically enough, including the rubber parts that read "made in US"), but Oakley glasses are only assembled in US. Thus, "made in the USA" has been satisfied by US Govt standards - (insert Star Spangled Banner here), and Oakley is allowed to advertise this. Personally, I think this is wrong, but that's only my opinion.

So don't expect any big changes in Oakley for about a year - that's how long it usually takes Luxottica to shake out the trees when they buy out the little guy. The Oakley reps I know are crapping their pants because they know existing Lux reps are salivating to take over their lines (Lux supports their tenured reps - new reps from buyouts get shafted like they were the prison soap boy). Can you imagine your "Dude!" Oakley rep being told that he is now a Luxottica rep first, and thus "you are now selling Dolce Gabana because Jimmy wants your Oakley line, and Jimmy's been with us since the day Jesus wore sandels. Live with it or quit - we could care less either way. By the way - buy a suit and throw away those blue jeans, surfer boy!"

But once the tree is shaken out, do not think for a moment that Luxottica will not fill their retail store with (your) Oakleys. So good luck to you all and I look forward to watching the mayhem.

Peace,

Oscar

[optirep]

Oscar! or M C


When you make a post like this you must state any conflicts of intrest. Like if you were say , A Rudy rep!!!!!

[rep]

since every single post( all three of them) have been singing the praises of Rudy Project.

Your post is so full of misinformation you couldn't have any inside information from anyone. Just trying to push your own product.

Rep

[eyesonyou]

Luxottica buy Rudy Project (lol) no chance..Now Maui Jim I could see it soon........

Oscar! or M C


When you make a post like this you must state any conflicts of intrest. Like if you were say , A Rudy rep!!!!!

[impact500]

oscar91 <<for those of you who don't know, it may say "Made in the US" on Oakleys, but that only means the parts were put together at their plant in California>>

US assembly of imported parts does not satisfy the requirement for made in US marking.

[Barry Santini]

I can only *hope* that Lux fills their LCs and Pearls w/Oakley suns and ophthalmic.s Almost all of these models require some type of either wrap compensation, or modification from standard base curves in order to perform optimally, both visually and lens retention-wise.

The fallout will be great...I'm ready to sift through the wreckage to come....

Barry

[CME4SPECS]

Most of Oakley sunglasses don't aren't even marked with the country of origin!

[impact500]

CME4SPECS: <<Most of Oakley sunglasses don't aren't even marked with the country of origin!>>

If a product is assembled in the US using some imported parts, no country mark is the legal requirement and by FTC rules it is not eligible for Made in USA marking. So no mark would indicate some imported parts but assembled in the US.

[CME4SPECS]

CME4SPECS: <<Most of Oakley sunglasses don't aren't even marked with the country of origin!>>

If a product is assembled in the US using some imported parts, no country mark is the legal requirement and by FTC rules it is not eligible for Made in USA marking. So no mark would indicate some imported parts but assembled in the US.

I've always wondered why they have no markings. I thought all products sold in USA needed to have the country of origin marked on them. So, a frame unmarked has no country of origin?

[impact500]

CME4SPECS: <<I thought all products sold in USA needed to have the country of origin marked on them. So, a frame unmarked has no country of origin?>>

Country of origin rules are from US Customs. If a product is assembled in the US from some imported parts, no country of origin mark is required. Made in US marking rules are from the FTC. If some components are imported and assembly is done in the US, the product cannot be marked Made in US. So there are some products that falls into the gap of no markings.

Mike Schaus

[CME4SPECS]

CME4SPECS: <<I thought all products sold in USA needed to have the country of origin marked on them. So, a frame unmarked has no country of origin?>>

Country of origin rules are from US Customs. If a product is assembled in the US from some imported parts, no country of origin mark is required. Made in US marking rules are from the FTC. If some components are imported and assembly is done in the US, the product cannot be marked Made in US. So there are some products that falls into the gap of no markings.

Mike Schaus

Thanks...that's interesting.

[makingaspectacle]

I have a very close friend who worked on the Luxottica - Oakley purchase from day one. He explained it quite simply: The powers that be at Luxottica first made an offer to Maui Jim, which was turned down (not "flatly" - just "for now" was what I was told). Maui is happy with the status quo, and had no desire to sell at this point. So Lux re-opens the idea (again) of making an offer to Oakley. Oakley stock had not really done much in recent time because they were basically "trapped" by the fact that the US retail was dominated by SGH and LC; which used to account for up to 40% of Oakley's sale base, but was shut down after Lux bought SGH (and we all remember the lawsuits/countersuits following this). But basically, after SGH was bought by Lux, Oakley had no major US retail chain to sell thru (SGH limited their Okaley sales nationwide to less than 19%). Thus, Okaley stock basically leveled off near $26/share for some time. This is why Oakley came back and tried to push the Opthalmic line so much in the independent world ("if you want to continue carrying Oakley suns, you have to carry our opthalmic as well - now buy 50 pieces or we'll pull it all out") - or something to that effect - rememeber this dangled carrot, folks?

So Lux basically had Oakley bent over the proverbial barrel. Oakley had no "real" room to expand in the US without taking the step of expanding their own retail store chains. This was far too expensive a venture with too much unknown risk for Oakley (who prefers to buy, not build - building requires more of your own money - buying brings in money from outside investors). With flat stock, Oakley expanded into other ventures in other countries (Austrailia, etc), with decent success. But the US market remained flat (which for a US company, doesn't "look" good).
So Oakley once again re-opened the door with Lux approx 1 year ago, and negotiations were on-going right up until they "officially" announced this year.

Now here's the kicker, and basically a direct quote from a Lux merger meeting: We're not buying Oakley for "Oakley" - we're buying them for the reason that they own other luxury brands that we can build on: Oliver Peoples, Chrome Hearts, Mosely Tribe, etc. Oakley will sell itself and get back to previous sales just by having us increase our line stock in SGH. Oakley is a cult with a cult following; SGH and LC will all have fully stocked "Oakley Corners" (after all, Lux isn't paying twice the stock value and NOT sell it in their two biggest US retailers). But Luxottica is more interested in coming up with the newest "Chanel" (well known, but exclusive, thus preimum price and profit). Oliver Peoples and Chrome Hearts are just those brands.
Peace,

Oscar

Your incredible inside information is pretty incredible. Just one one thing: Lux did not buy Chrome Hearts - that is still made and distributed by OSA INTL which is owned by Larry Sands.

[rep]

Your incredible inside information is pretty incredible. Just one one thing: Lux did not buy Chrome Hearts - that is still made and distributed by OSA INTL which is owned by Larry Sands.

Larry sold OSI International in March 2006 to Oakley.

Monday, March 20, 2006Oakley Agrees to Acquire The Optical Shop of Aspen - longshot
Oakley Agrees to Acquire The Optical Shop of Aspen: 14 Retail Locations Cater to Luxury Eyewear Market
FOOTHILL RANCH, Calif., March 14, 2006 (PRIMEZONE) --

Oakley, Inc. (NYSE:OO) today announced it has signed a definitive agreement to acquire all of the outstanding stock of privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA), one of the world's most respected retailers of luxury eyewear. Included in this acquisition are The Optical Shop of Aspen's 14 retail locations.

"Oakley has established a renewed focus on optics and is implementing strategies to build business platforms for sustainable growth and profitability," said Scott Olivet, chief executive officer, Oakley, Inc. "The Optical Shop of Aspen, along with our recent acquisition of Oliver Peoples, strengthens our premium eyewear platform. In addition, OSA will help build Oakley's prescription eyewear business and further develop the company's retail capabilities."

"OSA is one of the country's most prestigious optical retail chains, known for its unique first-class products and exceptional service," said Cos Lykos, vice president of business development, Oakley, Inc. "This acquisition provides us with direct access to the premium eyewear consumer and we are very excited to add The Optical Shop of Aspen's premier eyewear destinations to our retail lineup."

"For more than 30 years we have cultivated a loyal consumer following based on innovative eyewear collections, outstanding customer service and unique retail environments," said Larry Sands, founder and chief executive officer, The Optical Shop of Aspen. "I am passionate about the success of our business. I care about my employees, their future and the future of this brand. I am confident this partnership will help elevate OSA to new heights and allow us to realize the significant opportunities before us."

The Optical Shop of Aspen currently has 14 retail stores located in Arizona, California, Colorado, Florida, New Mexico and Missouri, and will operate as a wholly owned subsidiary of Oakley, Inc. After the completion of the merger, Sands will continue as chief executive officer of OSA and maintain independent ownership and operation of OSA International, a separate wholesale company.

Specific terms of the agreement were not disclosed. The company expects the acquisition to be closed during the second quarter of 2006. Oakley expects the acquisition to be slightly accretive to earnings in 2006.

About The Optical Shop of Aspen

Headquartered in Aliso Viejo, CA, The Optical Shop of Aspen was founded in 1970 by Larry Sands who sought to define eyewear as a high-end fashion accessory. The Optical Shop of Aspen stocks its stores with innovative, high-end labels such as Cartier, Chanel, Christian Dior, Chrome Hearts, Oakley, Oliver Peoples and Paul Smith. Optical Shop of Aspen International, the company's wholesale division, designs, distributes and owns the licenses to the Blinde, Chrome Hearts, Hiero, Kieselstein-Cord and Matsuda eyewear brands. Under the direction of Optical Shop of Aspen International's in-house design team, each collection pushes the boundaries of technology and style, further bringing the concept of 'luxury' to eyewear. For more information on OSA's retail stores and eyewear collections

Further proof would be the Oakley web site.

THE OPTICAL SHOP OF ASPEN

Headquartered in Aliso Viejo, CA, The Optical Shop of Aspen was founded in 1970 by Larry Sands who sought to define eyewear as a high-end fashion accessory. The Optical Shop of Aspen stocks its stores with innovative, high-end labels such as Cartier, Chanel, Christian Dior, Chrome Hearts, Oakley, Oliver Peoples and Paul Smith. Oakley, Inc. acquired privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA), the company’s luxury retail division. For more information on OSA’s retail stores and eyewear collections, please visit www.osainternational.com.

Rep

[Ph0t0n]

The sale ONLY included the "retail doors" of OSI International, it did NOT include the wholesale division which includes the brands.

[The Vision]

Larry sold OSI International in March 2006 to Oakley.

Monday, March 20, 2006Oakley Agrees to Acquire The Optical Shop of Aspen - longshot
Oakley Agrees to Acquire The Optical Shop of Aspen: 14 Retail Locations Cater to Luxury Eyewear Market
FOOTHILL RANCH, Calif., March 14, 2006 (PRIMEZONE) --

Oakley, Inc. (NYSE:OO) today announced it has signed a definitive agreement to acquire all of the outstanding stock of privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA), one of the world's most respected retailers of luxury eyewear. Included in this acquisition are The Optical Shop of Aspen's 14 retail locations.

"Oakley has established a renewed focus on optics and is implementing strategies to build business platforms for sustainable growth and profitability," said Scott Olivet, chief executive officer, Oakley, Inc. "The Optical Shop of Aspen, along with our recent acquisition of Oliver Peoples, strengthens our premium eyewear platform. In addition, OSA will help build Oakley's prescription eyewear business and further develop the company's retail capabilities."

"OSA is one of the country's most prestigious optical retail chains, known for its unique first-class products and exceptional service," said Cos Lykos, vice president of business development, Oakley, Inc. "This acquisition provides us with direct access to the premium eyewear consumer and we are very excited to add The Optical Shop of Aspen's premier eyewear destinations to our retail lineup."

"For more than 30 years we have cultivated a loyal consumer following based on innovative eyewear collections, outstanding customer service and unique retail environments," said Larry Sands, founder and chief executive officer, The Optical Shop of Aspen. "I am passionate about the success of our business. I care about my employees, their future and the future of this brand. I am confident this partnership will help elevate OSA to new heights and allow us to realize the significant opportunities before us."

The Optical Shop of Aspen currently has 14 retail stores located in Arizona, California, Colorado, Florida, New Mexico and Missouri, and will operate as a wholly owned subsidiary of Oakley, Inc. After the completion of the merger, Sands will continue as chief executive officer of OSA and maintain independent ownership and operation of OSA International, a separate wholesale company.

Specific terms of the agreement were not disclosed. The company expects the acquisition to be closed during the second quarter of 2006. Oakley expects the acquisition to be slightly accretive to earnings in 2006.

About The Optical Shop of Aspen

Headquartered in Aliso Viejo, CA, The Optical Shop of Aspen was founded in 1970 by Larry Sands who sought to define eyewear as a high-end fashion accessory. The Optical Shop of Aspen stocks its stores with innovative, high-end labels such as Cartier, Chanel, Christian Dior, Chrome Hearts, Oakley, Oliver Peoples and Paul Smith. Optical Shop of Aspen International, the company's wholesale division, designs, distributes and owns the licenses to the Blinde, Chrome Hearts, Hiero, Kieselstein-Cord and Matsuda eyewear brands. Under the direction of Optical Shop of Aspen International's in-house design team, each collection pushes the boundaries of technology and style, further bringing the concept of 'luxury' to eyewear. For more information on OSA's retail stores and eyewear collections

Further proof would be the Oakley web site.

THE OPTICAL SHOP OF ASPEN

Headquartered in Aliso Viejo, CA, The Optical Shop of Aspen was founded in 1970 by Larry Sands who sought to define eyewear as a high-end fashion accessory. The Optical Shop of Aspen stocks its stores with innovative, high-end labels such as Cartier, Chanel, Christian Dior, Chrome Hearts, Oakley, Oliver Peoples and Paul Smith. Oakley, Inc. acquired privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA), the company’s luxury retail division. For more information on OSA’s retail stores and eyewear collections, please visit www.osainternational.com.

Rep

No disrespect intended here at all, but you may want to actually read the article that you've attached. The acquisition was for OSA Holding, which was the 14 OSA retail stores only. OSA Intl is a wholesale frame design and distribution company which includes Chrome Hearts Eyewear, Blinde and Kieselstein. that is still owned by Larry Sands. Oakley purchased and expanded the retail stores only.

[rep]

I also read the information on Oakley's web site here.

http://oakley.com/about/profile

THE OPTICAL SHOP OF ASPEN

Headquartered in Aliso Viejo, CA, The Optical Shop of Aspen was founded in 1970 by Larry Sands who sought to define eyewear as a high-end fashion accessory. The Optical Shop of Aspen stocks its stores with innovative, high-end labels such as Cartier, Chanel, Christian Dior, Chrome Hearts, Oakley, Oliver Peoples and Paul Smith. Oakley, Inc. acquired privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA), the company’s luxury retail division. For more information on OSA’s retail stores and eyewear collections, please visit www.osainternational.com.

If Oakley purchased OSA Holding Inc. and the whollyowned susbsidiary OSA as their web site states........................

How could Lux not own CH, Blinde, K-C and Matsuda?

Especially if they were interested in high end brands?

:D

Rep

[Craig]

I also read the information on Oakley's web site here.

http://oakley.com/about/profile

THE OPTICAL SHOP OF ASPEN

Headquartered in Aliso Viejo, CA, The Optical Shop of Aspen was founded in 1970 by Larry Sands who sought to define eyewear as a high-end fashion accessory. The Optical Shop of Aspen stocks its stores with innovative, high-end labels such as Cartier, Chanel, Christian Dior, Chrome Hearts, Oakley, Oliver Peoples and Paul Smith. Oakley, Inc. acquired privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA), the company’s luxury retail division. For more information on OSA’s retail stores and eyewear collections, please visit www.osainternational.com.

If Oakley purchased OSA Holding Inc. and the whollyowned susbsidiary OSA as their web site states........................

How could Lux not own CH, Blinde, K-C and Matsuda?

Especially if they were interested in high end brands?

:D

Rep

I know the folks at OSA and they are still owned by Larry Sands; the wholesale division is a seperate company and run by Troy Schmidt. It is in no owned by Lux today, but who knows what the future holds.
Craig

[LENNY]

Why fight!?
We can just call Luxottica and order a Chrome Hearts! Right?

[daysofsun]

I find most of Oscar91's points very one sided and he seems to have a motive.

I know alot of Oakley reps and Offices that cary Oakley and all of them feel as if nothing has changed....and by the way take a better look in the Oakley case. Alot of the Oakley eyewear is stamped Made In The USA on the inside temple.