You are totally right, they will buy cheaper. However if you have gone through the threads on Optiboard everybody or many of them members are telling the highly priced upscale sale they are making.
Many of them will not admit that people without job, having lost their homes and cars , will not have the cash for upscale glasses with all the bells and whistles.
Furthermore when all this is over the population will revert to the old system of saving money, instead of spending before they even earned it,
So the optical retailer has to prepare himself for such times. When times get tougher and you sell for less also the markup spread becomes smaller.
That is were you got prepare to face the music. Instead of giving all to the lab many simple operations can be done in an office environment that does not even have edging facilities, You can do small repair, you can do lens surface treatment and all those simple jobs that you can do for the cost of a few cents instead of paying the lab big dollars and then end up still making a decent profit on sales at lower cost.
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