Page 3 of 3 FirstFirst 123
Results 51 to 75 of 75

Thread: Who reads this stuff anyway?

  1. #51
    looking up the answers smallworld's Avatar
    Join Date
    Jul 2015
    Location
    united states
    Occupation
    Dispensing Optician
    Posts
    327
    I toss them. I don't feel the information is new or relevant.

    One ear a few times, most unusual adjustment was a woman with periscopic glasses used for severe osteoarthritis.
    Last edited by smallworld; 11-23-2015 at 11:15 AM.

  2. #52
    Master OptiBoarder AngeHamm's Avatar
    Join Date
    Apr 2010
    Location
    Richmond, VA
    Occupation
    Optical Retail
    Posts
    2,024
    The information here is much more current, objective, and comprehensive than any trade magazine I've yet seen.
    I'm Andrew Hamm and I approve this message.

  3. #53
    Ophthalmic Optician OptiBoard Gold Supporter
    Join Date
    Sep 2001
    Location
    USSA
    Occupation
    Dispensing Optician
    Posts
    12,589
    Dang, y'all must be super bored to dig up an 8 year old thread! Not that I'm complaining though...it's fun to read what we were doing back when we weighed 30 lbs less, and had a full head of hair!
    Ophthalmic Optician, Society to Advance Opticianry

  4. #54
    Bad address email on file
    Join Date
    Apr 2012
    Location
    USA
    Occupation
    Dispensing Optician
    Posts
    237
    I think its a better use in the waiting area... kind of like the haircut books at the barber shops..gives the pt more useful info than me

  5. #55
    Ophthalmic Optician OptiBoard Gold Supporter
    Join Date
    Sep 2001
    Location
    USSA
    Occupation
    Dispensing Optician
    Posts
    12,589
    Quote Originally Posted by golfnut View Post
    I think its a better use in the waiting area... kind of like the haircut books at the barber shops..gives the pt more useful info than me
    No offense, but that's the last place I'd put them. Of course, it's been quite a few years since I've seen one, but they used to have prices in some of them. Plus, it would be my luck that the customer would be saying, " I had some time to browse...your handy magazine here, and I've circled 5 or 6 that I'd like to try on." Of course, you'd have only one of them in stock. On the other hand, it doesn't matter, as I don't have a waiting room!
    Ophthalmic Optician, Society to Advance Opticianry

  6. #56
    OptiBoard Novice
    Join Date
    Dec 2015
    Location
    fede
    Occupation
    Ophthalmologist
    Posts
    1
    Quote Originally Posted by HarryChiling View Post
    If you are going to scan, you want to scan it in as a PDF image with OCR'ed text. Thereson for this is that the article will look exactly like the page you scanned in so pictures and other information on the page that is not exactly text or recognized will still remain. The online OCR (Optical Character Recognition) takes and applies a layer of text tothe document so that you an perform searches withing hte document to find words and information that you need.

    Hope that helps, Fezz belive me I have scanned entire books into the computer, it's not only tedious but it's time consuming. I once scanned in 360 pages and on 361 the computer frooze and I had to start from page one :angry:. I now scann 10 - 20 pages in at a time and then later combine the files into one larger document so that I don't have that happen again. If yo were to scan magazines it is not really difficult as when you go through them to actually find and scan the articles you will find that a majority of these magazines are fluff with 15 -25 pages beng actual articles. That isn't too bad. If you happen to decide to do it as a project let me know and you can scan every other month and I can scann every other month and the job gets done in half the time. :D
    thanks, useful information

  7. #57
    OptiBoardaholic
    Join Date
    Sep 2012
    Location
    West Scranton, Pa
    Occupation
    Dispensing Optician
    Posts
    299
    Meh, just commercials. I keep them and pass them along - there are some eager , interested people at the shop who want to learn more about their new profession. The trade rags are pretty good for this. As automation takes a bigger and bigger slice out of Opticianry - I just feel better providing what I can for the next generation's curiosity. If I don't - I've devoted my professional life to rotary phone repair.

  8. #58
    Master OptiBoarder rbaker's Avatar
    Join Date
    May 2000
    Location
    Gold Hill, OR
    Occupation
    Other Optical Manufacturer or Vendor
    Posts
    4,334
    Since I retired I miss them. They were great for starting a fire in the fireplace on a cold winter evening. Can't thing of anything else.

  9. #59
    Master OptiBoarder OptiBoard Silver Supporter rdcoach5's Avatar
    Join Date
    Dec 2006
    Location
    Rossford, Ohio
    Occupation
    Dispensing Optician
    Posts
    1,596
    I got tired of having to throw them away so I called and cacelled my subscription.

  10. #60
    OptiBoard Professional
    Join Date
    Sep 2008
    Location
    NJ
    Occupation
    Dispensing Optician
    Posts
    115
    I will say that I do love Invision magazine

  11. #61
    OptiBoardaholic other_bill_fea's Avatar
    Join Date
    Aug 2012
    Location
    Morton, PA
    Occupation
    Optical Wholesale Lab (other positions)
    Posts
    247
    So, what kind of content and/or other 'stuff' would the ideal magazine have (or explicitly not have)?
    FEA Industries
    Independent Wholesale Optical Lab
    www.feaind.com
    www.optmagazine.com
    Morton, PA

  12. #62
    Master OptiBoarder optical24/7's Avatar
    Join Date
    May 2006
    Location
    Tx.
    Occupation
    Dispensing Optician
    Posts
    5,384
    Quote Originally Posted by other_bill_fea View Post
    So, what kind of content and/or other 'stuff' would the ideal magazine have (or explicitly not have)?
    Centerfolds!! ( As long as it's not Fester in his mankini...)

  13. #63
    Compulsive Truthteller OptiBoard Gold Supporter Uncle Fester's Avatar
    Join Date
    Dec 2004
    Location
    At a position without dimension...
    Occupation
    Dispensing Optician
    Posts
    4,488
    Quote Originally Posted by optical24/7 View Post
    Centerfolds!! ( As long as it's not Fester in his mankini...)

  14. #64
    OptiBoard Apprentice
    Join Date
    Jun 2011
    Location
    Florida
    Occupation
    Optical Retail
    Posts
    47
    I flip through 20/20 and VCPN to see what is trending in eyewear but I rarely read the articles. Invision magazine I read cover to cover. It is my favorite magazine period, let alone my favorite trade magazine.

  15. #65
    OptiBoard Professional
    Join Date
    Aug 2009
    Location
    MO
    Occupation
    Dispensing Optician
    Posts
    153
    I flip through Vision Monday on occasion. It helps to refute some of the doom and gloom posts from Chris Ryser.

    No offense at all, Chris. You are a smarter man than I.

  16. #66
    Manuf. Lens Surface Treatments
    Join Date
    Aug 2002
    Location
    in Naples FL for the Winter months
    Occupation
    Other Optical Manufacturer or Vendor
    Posts
    23,240

    Redhot Jumper

    Quote Originally Posted by Quantrill View Post

    I flip through Vision Monday on occasion. It helps to refute some of the doom and gloom posts from Chris Ryser.

    No offense at all, Chris. You are a smarter man than I.

    Very probably I am not smarter, but I might be more observant concerning the optical business and trade on a global scale, and figure out some conclusions on a wider territory.

    The optical retail trade is going on a one way street, transformed mainly by E and Lux into optical heaven.

    This thread is 10 years old but a lot of progress has been made over that time.
    Chris Ryser
    ________________________________________
    DLO. NA.IC.I.T.PO

    http://optochemicals.com............................. http://arcoatings.com

  17. #67
    OptiBoard Apprentice OptiBoard Bronze Supporter
    Join Date
    Aug 2016
    Location
    Connecticut
    Occupation
    Optical Retail
    Posts
    12
    I like to flip through them while at work from time to time, in the rare event there's some time to kill, though honestly why they send them to us I have no idea - I work for a national chain and none of us have any say in what new brand of frame or lens we can offer. They do usually just get tossed, though.

    I will say, I was browsing a 20/20 a week or so ago and saw the most obviously photo-shopped on pair of frames in an advertisement... it seems so odd, why not just hire a model to wear your frames? Why photo-shop them onto a model? Or at least, hire an artist who knows how shadows work...

  18. #68
    OptiBoardaholic other_bill_fea's Avatar
    Join Date
    Aug 2012
    Location
    Morton, PA
    Occupation
    Optical Wholesale Lab (other positions)
    Posts
    247
    Just because you're working for a national chain today, doesn't mean you always will be.

    Part of the reason we made OPT Magazine was exactly because of the bad photoshops and completely disjointed layouts. We wanted a magazine that at least looked good, even if it is full of me rambling incoherently.
    FEA Industries
    Independent Wholesale Optical Lab
    www.feaind.com
    www.optmagazine.com
    Morton, PA

  19. #69
    OptiBoard Apprentice OptiBoard Bronze Supporter
    Join Date
    Aug 2016
    Location
    Connecticut
    Occupation
    Optical Retail
    Posts
    12
    A fair point... I have wild dreams of owning my own little shop, so maybe they're better at targeting me than I thought. That sure won't be any time soon, though.

    Re: OPT Magazine, "rambling" is my favorite genre. Just clicked the link and saw that article "The Big Color Theory" -- be still my beating heart! My favorite subject.

  20. #70
    Master OptiBoarder
    Join Date
    Feb 2013
    Location
    PA
    Occupation
    Dispensing Optician
    Posts
    1,184
    I like when there is new technology information. So often I get the same old mags and that have what I would call entry level articles. Things that would be good for those that are new to the business, but for those of us that have been doing this for decades (I started in elementary school!), I'm not getting a whole lot out of them. I may flip through and look at the photos of the new frames while I'm on hold with an insurance, but that's about it!

  21. #71
    OptiBoardaholic other_bill_fea's Avatar
    Join Date
    Aug 2012
    Location
    Morton, PA
    Occupation
    Optical Wholesale Lab (other positions)
    Posts
    247
    Getting bored with topics seems pretty common. I mean, how many articles do you want to read about "blue light bad!", or "online sales scary!". Hopefully hitting some non-lens topics (like color theory) can have some use, and give people a new way to think about how they approach things.

    Plus, I got tired of hitting a dozen frame ads before I even got to the table of contents.
    FEA Industries
    Independent Wholesale Optical Lab
    www.feaind.com
    www.optmagazine.com
    Morton, PA

  22. #72
    Master OptiBoarder
    Join Date
    Feb 2013
    Location
    PA
    Occupation
    Dispensing Optician
    Posts
    1,184
    So far, I've been very happy. Like I said, a lot of the stuff in the other mags are just frame ads or old stuff. I am one of those weirdos who likes to learn. Physics is fun (yes... my hubbie thinks I'm a bit sick for saying that). The more new stuff, the better. Simplify it so that I can understand it without thinking too hard after a long day with crazy patients, but not too simple that I'm regressing to middle school, and I'm a happy camper. Same thing the CEUs... I no longer attend many classes because it's all old stuff. Sometimes it's about a new product, but the class is more of an advertisement for the product. Also... I've found that some of the people who gave the lectures were a bit too full of themselves.... not naming names!

  23. #73
    Master OptiBoarder
    Join Date
    Jul 2012
    Location
    Houston, Texas
    Occupation
    Other Eyecare-Related Field
    Posts
    436
    In the interest of full disclosure, I've had stuff run in 20/20 in the past... But, IME, it's changed (in the process of changing?) from the kind of magazine it was a while ago. There seems to be more emphasis on lens science, optician tips and tricks, general interest, and CE than just pure advertising. For anyone used to it as purely a "trade rag" I'd reccommend a second look.

    (It's also not bad as waiting room filler. There's no prices-- just dollar signs from $ to $$$$$ to indicate general price range, the same system Google uses for restaurants. I've had patients pick out frames our ask me about blue light just because they picked it up while they were waiting for their exam).

  24. #74
    Master OptiBoarder
    Join Date
    Feb 2013
    Location
    PA
    Occupation
    Dispensing Optician
    Posts
    1,184
    Can I just take a moment to say something about the new issue of OPT magazine?? I literally just opened it and nearly died when I saw the Freeze Frames add. LOVE it! We all got a good laugh out of it. Thanks to whomever came up with that one!

  25. #75
    OptiBoardaholic other_bill_fea's Avatar
    Join Date
    Aug 2012
    Location
    Morton, PA
    Occupation
    Optical Wholesale Lab (other positions)
    Posts
    247
    Quote Originally Posted by mervinek View Post
    Can I just take a moment to say something about the new issue of OPT magazine?? I literally just opened it and nearly died when I saw the Freeze Frames add. LOVE it! We all got a good laugh out of it. Thanks to whomever came up with that one!
    I gave the designer the link. He was patting himself on the back after reading it. Thanks for the feedback!


    PDF Link for those interested: http://www.optmagazine.com/wp-content/uploads/2016/12/PDF/OPT-Winter-2016-Web.pdf
    FEA Industries
    Independent Wholesale Optical Lab
    www.feaind.com
    www.optmagazine.com
    Morton, PA

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Similar Threads

  1. old stuff
    By OPTIDONN in forum Optical Marketplace
    Replies: 0
    Last Post: 03-06-2005, 05:12 PM
  2. Rimless Stuff
    By OdTech in forum General Optics and Eyecare Discussion Forum
    Replies: 8
    Last Post: 01-15-2003, 07:57 PM
  3. Need some stuff!
    By LENNY in forum Optical Marketplace
    Replies: 1
    Last Post: 05-18-2001, 11:49 AM
  4. sold my stuff now looking for stuff
    By Jeff Trail in forum Optical Marketplace
    Replies: 0
    Last Post: 02-14-2001, 05:58 PM
  5. Stuff
    By chip anderson in forum Optical Marketplace
    Replies: 1
    Last Post: 02-05-2001, 11:55 AM

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
OptiBoard is proudly sponsored by:
Younger Optics and Vision Equipment