International Vision Expo has a variety of free* CE courses at the show.

Course 43-505-V** - Women Ask for Directions - Saturday, 10/06: 12:30 - 2:30 pm
43 words and phrases you can remove or reduce from your vocabulary to help you increase your influence and make communication and relationship building as easy as possible within both professional and personal situations - Not for credit.

A special series of supplier endorsed complimentary educational sessions will be held at the Medical & Scientific Theater on the show floor in booth # MS 4115.

Thursday, October 4, 2007

Course: MS-100-1 - Gaining Greater Efficiency and Profitability In Your Practice Through the use of Automated Refraction: 11:00 - 12:00 pm
Most of your life and practices are automated but you still rely on the manual phoropter for your most common professional task. It’s inefficient and causes “repetitive stress” syndrome. Increased efficiency, profitability and your health demand automated refraction. COPE 16679-PM.

Course: MS-100-2 - POWER LUNCH: If you don't attend this lunch, you'll keep losing $239.75 every day: 12:30 - 1:30 pm
Just like every restaurant has a kitchen, every optometrist uses a phoroptor. Doctors readily realize they can't practice or generate profit without a phoroptor. Yet, few doctors realize that by NOT using this secret profit weapon they are losing $60,000 net dollars each year! Learn how to easily integrate this affordable technology into your practice the day you return back to your office and stop walking away from optometry's best kept profit center! Dr. Gary Gerber will present an entertaining and educational Free Power Lunch that shows you how to put the fun and profit back into your practice. COPE 19341-PM

Course: MS-100-3 - Maximizing Your Profits by Improving Your Patients’ Education: 2:30 - 3:30 pm

Detailed discussion on how implementing Eyemaginations’ 3D-Eye Office software in their practice will improve a doctor’s bottom line. Use of this software helps to obtain and retain patients, market their practice, increase sales of products while making the doctor more productive in the process. The 3D-Eye Office software powered by Eyemaginations is the only 3D animated communication platform in the eye care industry. Make it work for you! COPE Pending.

Course: MS-100-4 - Tricks of the Trade for Increasing Private Practice Revenue: 4:00 - 5:30pm
A panel of successful private eyecare practices will discuss the latest techniques to streamline and grow revenue for private eyecare practices. How do you grow a successful practice and offer quality services? Learn how you too can market your practice, offer quality services and grow revenue. COPE Pending.

Friday, October 5, 2007

MS-200-1 - Medical Coding and Reimbursement: 10:30 - 11:30 am
This CE seminar addresses the issues of proper and complete coding for full reimbursement. It includes specific case studies, examples of correct coding, as well as identification of common coding mistakes. Other topics include: mutually exclusive procedures, requirements for interpretation and reporting, common coding myths, differences between 92xxx and 992xx exams, and addressing medical issues diagnosed during a routine vision exam. To ensure the participants obtain the most benefit, the presenter encourages questions and discussion from the attendees throughout the seminar. COPE #16093-PM.

MS-200-3 - Making Wavefront Technology Work For Your Practice: Clinical and Practice Management Insights: 1:30 - 2:30 pm
Your colleagues will offer new learnings about advances in wavefront technology and the opportunities these learnings present from clinical and practice management perspectives. Presenting colleagues have direct experience and success with the Z-View® Wavefront Aberrometer and the prescribing of iZon® High Resolution Spectacle Lenses. The panel will provide you with an overview of the dynamics involved with the integration of this advanced technology in the practice, how patients respond to it, the role of the practice staff in ensuring success, how it differentiates the practitioner from competition, and the financial benefits to the practice. Cope Pending.

Course: MS-200-4 - How EMR Made My Practice a Success: A Day In The Life Of An Integrated Practice: 3:00 - 4:00 pm
Reduce costs, increase revenue, improve patient satisfaction, better manage audits, and relieve the stress of impending regulatory standards — all through the use of a single technology. Seem too good to be true? Electronic Medical Records (EMRs) have been touted as a critical component to a successful practice. Do the benefits match the promises? In this interactive seminar, Kelly Kerksick, OD will separate the truth from the hype and discuss how she uses EMRs and other technologies to realize those goals. She will also discuss what to consider when selecting an EMR solution, and what you can expect as you move through the buying and deployment stages. Join Dr. Kerksick and learn how an integrated EMR system can improve communications with your patients and other healthcare providers. COPE 19639-PM.

Course: MS-200-5 - Structural Imaging In Glaucoma: 4:30 - 5:30 pm
Learn how structural imaging should be incorporated into Glaucoma diagnosis and treatment. Different imaging devices as well as their clinical applications will be covered. Structural imaging completes the clinical picture for your Glaucoma patients, don’t miss important structural features that may change or confirm your diagnostic and treatment decisions. COPE# 18437-GL.

Saturday, October 6, 2007

Course: MS-300-1 - Eyewear Fashion in the 21st Century: 10:30 - 11:30 am
Exciting presentation of Eyewear fashion - A brief history of eyewear fashion starting as far back as the "snake-eye period" - taking you through the tumultuous 60's relaxed and very individualistic trend - through the 70's energy look - continuing into the 80's neat interacting styling - changed in the 90's to a mass culture of anonymous signals - on to the 21st century individualistic look again! Key buying decisions to correct eyewear are given to fine tune you to identify fashion trends - respond to fashion buyers as well as being able to wake a slumbering personality among your customers to convert a few of them to fashion buyers for the future - ability to recognize a fashion buyer and to respond to his or her demands will dramatically improve your business. The first 50 registered attendees will have an opportunity to select a complementary eyewear design from Jorgen Vesterby.

Course: MS-300-2 - POWER LUNCH - Differentiation In Today’s Modern Optical Practice: 12:00 - 1:00 pm
Independent Optometry continues to lose market share to the big chains. Patients visit less frequently and then they take their eyeglass prescriptions elsewhere. Your practice isn’t growing, and dispensary sales are flat. You can succeed in this competitive environment? It’s simple: (1) Differentiate yourself from the competition by using the tools, technology and resources that are currently available to you; (2) Educate your staff on premium products, and how to properly recommend the best solution for your patients. (3) Motivate your patients to purchase products and services that provide the best combination of vision and value. ABO & COPE Pending.

Course: MS-300-3 - It’s All About Satisfaction: 1:30 - 2:30 pm
With the evolution of more sophisticated progressive lenses, the ophthalmic lens industry has largely overcome the “adaptation” issue. This allows vision scientists and lens designers to focus on the more elusive, but more rewarding challenge of improving satisfaction with the progressive lens experience. This seminar provides an overview of the technical innovations that created GT2 by ZEISS, and how they create a new level of satisfaction for progressive wearers. One hour ABO (Technical).

- Check www.visionexpowest.com for complete listings updated regularly under the CE tab.

*Courses are free to attendees who are taking at least one paid Continuing Education hour. If you only take free CE, a one time $40 processing fee applies.
**Women's course has no processing fee even if it's the only course you take.