SPECIALTY LENS USES PODCAST TO EDUCATE ABOUT MELANIN
Interview about Melanin True™ technology now available online.

SALT LAKE CITY, Utah – May 8, 2007 – Specialty Lens Corporation is now using podcast technology to educate eyecare professionals (ECPs) about the benefits of the company’s unique lens products. The initial podcast features an interview conducted at the International Vision Expo East in New York City. Dr. Jim Gallas of Photoprotective Technologies and Dr. Joseph Mallinger, President of the Vision West Buying Group discussed in detail the technology and benefits of Melanin True™ lenses. Gallas gave insight into why the lens has proven so effective in protecting the eye against the dangers of harmful light.

Jon Schmitt, Marketing Manager for Specialty Lens, sees the podcast as an innovative way to share information with ECPs.“Using podcasts and other online media, we can reach eyecare professionals throughout the United States with a very targeted message,” says Schmitt. “ECPs inundated with marketing from lens manufacturers can access the information they want at their convenience. Unlike a physical seminar which has many limitations, podcasts can be played at anytime, anywhere.”

Specialty Lens plans future podcasts on subjects related to dispensing premium sunwear. Two additional podcasts were recorded at Vision Expo and will be available online in the near future.

To listen to the Melanin Podcast visit www.melanintrue.com, go to the “Audio Podcast” section and click on “Listen Now” to hear the interview with Dr. Gallas.