Teflon Clear Coat Lenses and Transitions Lenses
Come Together in The Search for Vision Island

Carl Zeiss Vision and Transitions Optical, Inc. have joined to create a unique, pirate-themed promotion that gives eye care professionals the opportunity to find treasure on Vision Island.

The Search for Vision Island promotion runs from May 15 to September 15, 2007. Eye care professionals will receive a gold doubloon sticker for every pair of Teflon Clear Coat Lenses (any design or material) ordered from a participating lab. Orders that combine Teflon Clear Coat Lenses and Transitions lenses on the same pair will earn two stickers. A completed Vision Island game board (50 stickers) is worth $125; 25 stickers earn $50. Every entry with one or more stickers qualifies for the grand prize drawing for a $3,000 Caribbean vacation.

With Teflon Clear Coat Lenses now available from over 30 coating labs nationwide, this is the perfect time to start a national promotion, said Bernadette Hiskey, Carl Zeiss Brand Director, Teflon Clear Coat Lenses and Transitions lenses. Teflon Clear Coat Lenses offer premium AR performance and the power of one of the worlds leading consumer brands. Now theyre easier to get than ever and Vision Island makes them even more rewarding for ECPs!

Transitions lenses and Teflon Clear Coat Lenses make a great combination, offering convenient, automatic UV and glare protection for clearer, crisper vision, said Rose Wallace, marketing manager, lens manufacturers, Transitions Optical, Inc. The Search for Vision Island national promotion is a fun way to remind eye care professionals to recommend these two great lens enhancements to every patient.

Eye care professionals wishing to participate in The Search for Vision Island can obtain a game board from a participating lab, or by calling 888-348-7652.