YOUNGER OPTICS NOW OFFERS DRIVEWEAR HOLD MESSAGES

(TORRANCE, CA — March 2007) “Do you spend a lot of time driving? You need Drivewear®!” Thus begins the new on-hold message, now available from Younger Optics. Younger provides two messages, one tailored for the optical retailer and the other for the wholesale optical lab. “These hold messages are the most recent addition to a growing number of educational and selling tools we’re providing at both the Laboratory and Dispenser levels to help get the word out about Drivewear lenses,” said David Rips, president and CEO of Younger Optics. Both messages are approximately 22 seconds long and available for free download through the Drivewear website – www.drivewearlens.com.

Nearly everyone that calls an optical shop or lab is a driver. Now you can use their time on hold to let them know how they - and their patients - can benefit from the improved vision delivered by Drivewear lenses. When callers are put on hold, they’ll hear about how Drivewear lenses are Activated by Transitions™ to adjust to light and glare both outside and behind the windshield, an exciting breakthrough technology that can help make them the best driver they can be.

Drivewear lenses are now available in standard index: single vision and IMAGE® progressive SF lens blanks (prescription range -8.00 to +6.00D) and Finished planos (available through your Wholesale Lab).