Kirk Originals

**Jana Lewis** · 03-16-2007, 10:16 AM

Pretty cool site:

http://www.kirkoriginals.com/

**Audiyoda** · 03-16-2007, 11:19 AM

I've seen Kirk Originals - they're quite nice...I only have one little problem with them - they sell to DOC! That's where I saw them in all places! I just don't expect a boutique collection to sell to a 100 store chain. I expect boutique lines to cater to higher end dispensaries and stay away from the mass retail locations.

**Gino** · 03-20-2007, 10:40 PM

Your worries have been addressed all DOC locations will be known as Lenscrafters boutiques. It would probably better as a DOC location. What do you think?

**Audiyoda** · 03-21-2007, 10:27 AM

Originally Posted by Gino

Your worries have been addressed all DOC locations will be known as Lenscrafters boutiques. It would probably better as a DOC location. What do you think?

From what I've been told by friends at both LensCrafters and DOC all DOC stores will retain the DOC name and will be franchised off individually as franchise locations under the Luxottica Retail umbrella.

They'll still be able to purchase as they please (same as Pearle franchises). So I will not work with smaller boutique lines that also cater to the big retailers. I expect if from the big names in frame manufacturers, but not from the smaller boutique lines.