Having recently changed from managing retail to private (MD) practice, I have some observations that might be useful to someone else in the same boat.
I inherited a bunch of utter crap, low-quality frames, all from two vendors who obviously offered a "deal" and probably a gift to get them sold. The Dr. (owner) and others thought this was fine, as the margin on these frames is HUGE, even selling them cheap. But here's the thing...
It doesn't matter if I sell something at an 800% markup if the profit is only 30 bucks or so. I have to generate 160 in profit a day just to pay my base salary. So, yes, I could brag and say I got frames for $1.00 and sold them for $50, but why take forty bucks when I could buy a frame for 90 and sell for 210 (these numbers are made up by the way, I'm not giving away "secrets").
Really, this is just a warning for new buyers to ignore what reps tell you and realize you're there to make money. Mark-up without volume is useless, and in a small practice the "deals" will kill you. Just my opinion.
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