DRIVEWEAR® WINS TOP AWARD AT BRNO OPTICAL TRADE FAIR


(CZECH REPUBLIC, EUROPE — March 2007) Younger Optics has been recognized as a leader in lens innovation, technology and creativity at the 13th International Fair for Eye Optics, Optometry and Ophthalmology held in the Czech Republic February 23-25 this year. Younger’s Drivewear® exhibit was honored with the top award in the “spectacle lens” category (producer Younger Optics, exhibitor Omega Optix). Drivewear is a revolutionary new lens made possible through the cooperation of Younger Optics (manufacturer of NuPolar® Polarized Lenses) and Transitions Optical, Inc. and designed specifically to address the unique demands of the driving task.

“We are honored to receive this award, and I am very proud of our development team for gaining this accomplishment,” said Igor Loshak, Managing Director of Younger Optics Europe. “Drivewear is one of the biggest technological breakthroughs in our industry – we really created a whole new category in lenses. I believe the new technology that Drivewear brings will change the way patients wear ophthalmic lenses by allowing them to use a single ophthalmic sun lens in more situations than is now possible.”

The TOP OPTA Competition awards one product as “best exhibit” in each of the following categories: spectacle lenses, contact lenses, frames (including sunglasses), and equipment and technologies for eye optics and ophthalmology. The competition is held in the BRNO Exhibition Centre at the OPTA International Fair, which prides itself in not just presenting the top fashion spectacle frames, glasses and contact lenses, or technology and equipment, but also in serving as a centre of education, offering numerous specialized lectures and seminars for optical professionals. The OPTA International Fair had 222 exhibitors and 19 participating countries last year.

Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. And since Drivewear lenses are Activated by Transitions™, wearers can be assured that their lenses are enhanced with superior and patented Transitions™ Photochromic Technology to automatically optimize visual performance in variable light conditions and to help protect eye health. Drivewear lenses also utilize NuPolar, the world’s leading polarized Rx technology, to provide protection from blinding glare.

For more information and technical details, visit www.drivewearlens.com.