I see your point, Darryl. But...it is still a situation where...if ecps DID NOT BUY the products that are carried in the chains....AT ALL....*that* would be of considerable consequence to the manufacturers. In the end, the 8% Costco margin will not affect ECPs with large *skill sets*.
They're (COSTCO, et al) just the McDonalds of eyewear. Not that that is a bad thing...
As I state in all my LASIK/Refractive surgery presentations:
"If the general public were so discriminating, McDonald's wouldn't be so popular!"
ECP's should cultivate and grow *discriminating* clients. In this respect, I thank g** every day that Lencrafters is soooo successful with their "buy 'em-try 'em' - trade'em - return 'em" campaign.
It *weeds* out those clients who are never happy with their eyewear from walk'in in my door!
Good dialogue!
Barry
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