An open letter to ODs and MDs:
I'm in no way knocking any of the ODs or MDs on this board - but what is it with you guys/gals? What makes you think you can nickel and dime a optician to death? Sure, it's your practice (at least in my case) and you went to school for X years and are certainly due the respect your title deserves. But in all honesty - what part of my job do you really think you can do successfully? In the parctice where I'm employed, my sales accounted for 84% of the practice's gross income last year. I don't pretend to do your job - let me do mine.
Why do you incesently feel the need to look over my shoulder like I'm going to do something that might possibly hurt your practice? The success of the practice is as much my goal as it is yours - my job depends on it.
Why do you deny me the few perks of my job? I'm the one that sold 50+ pairs of Varilux Transitions as apart of the Varilux/Transitions Plug Into The Power promotion...why should you get the five $50 gift cards associated with those sales? Why should I hand over the comp coupons I get from reps who I work with and utilize to help your patients? Why should you get the freebies I get from trade shows - I paid my own way after all. When a rep comps me a frame, how dare you charge me for it - I work with these reps not you - they are offering me something for helping their bottom line.
Why do you feel the need to lie to me? Don't tell me we didn't acheve our goal of 10% over last years sales - I can run the same reports you can. I know we are 16.4% over last year. I know I'm due that profit sharing check - you just don't want to caugh over the money to someone who worked their butt off to provide your patients with the best possible service.
Why can't you treat me the way you expect me to treat you? I'm a professional just as you are - I may not have the degree behind my credentials, but I'm as competant as any other optician with my level of experience and background. You expect me to shoot straight with you - why can't you extend me the same courtesy?
/Rant Off
Bookmarks