Shawn,
I think that its quite apparent that the notion of a "free" sight test is simply a loss leader to get more patients/customers into a practice - same as the "free eye exam" promotions common in Ontario where the optical will reimburese the cost of the exam with purchase. Having an eyelogics unit in your practice and offering a sight test still carries with it a cost to the practioner. There's the purchase/lease, operators time, marketing, real estate, insurance, and MD rubber-stamping fee. Where do you think the optician makes up the revenue to support this service?
No competent self-employed person, doesn't matter what profession, would simply give away services that require such a heavy investment for free without an anticipated return in sales. That would be Absurd.
What for the life of me I cannot understand is why a health care professional would ever concieve of creating or practicing under a lower standard of care when access to eye health in Canada is generally easily accessible and affordable.
Bookmarks