We need to give consumers more credit than they are getting.
Consumers habits are based on their experiences. If they go to a chain store and consistently receive excellent care (I know, but lets just pretend:D ), then that's where they will continue to go. If they receive poor service, they don't blame the profession, they blame the company.
If you got you're car washed and there were spots all over it when it was done, would you never get your car washed again, or would you pay a little more and go someplace better the next time?
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