Originally Posted by
lensguy
I think it would take more than just Opticians, Dr's would need to change buying habits also. The biggest thing is we cant be sucked in buy,
1. The price and big discounts offered. The short term gain if low price (putting independent's out of business) will cost us BIG in the long run. Once they have control of a market things change, not just price but how we run our business.
2. The marketing crap. How many progressives do we need, one not that much different than the other, it seems to be everyone in the marketing department has an idea and someone keeps saying "yeah, good idea, build a marketing program behind it and lets have a roadshow".
Physo= wavefront= BULL#@$@#, and I keep reading how people are buying this.
I thing in Canada we still have options for progressives and a few labs, I use signet for cheep stuff and rodenstock for mid to high. The real free form stuff has been developed by the like of zeiss and rodenstock, this is the good poop! If you sell crap like physo,w,ipsio you need to do some homework. Filter through the "Gerry Jones" bull and start questioning the actual optics and theorys.
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