LIVE EYEWEAR RELEASES THE VISTANA™ OVERx® COLLECTION
Evolutionary patented frame design and lens technology
poised to change the OveRx sunwear category


San Luis Obispo, CA – Live Eyewear, the world’s leading manufacturer of OveRx sunglasses specifically designed to be worn over prescription eyewear, announces the official release of the Vistana collection of OveRx polarized sunglasses during the International Vision Exposition in New York.

Senior Product Manager Jennifer Slosar says, “Vistana will change the standard in OveRx sunglass design. We have a rich history comprised of new innovations and improvements to the OveRx sunglass category, but Vistana transcends the normal incremental improvements in frame design and lens technology by completely departing from traditional OveRx styling. By applying proprietary Dynamic Base Technology™ (DBT) to our Polaré lens system, we are able to provide an OveRx collection that delivers significant improvements to the category in both functional protection and aesthetic appeal.”

Vistana features patented frame designs that incorporate the Polaré lens system featuring DBT™ to eliminate the side-shields traditionally associated with OveRx sunglasses. The new frame architecture delivers an unrestricted, panoramic view that is not available in current OveRx styles. “In addition to the performance advantages of Vistana, the product looks much closer to a conventional sunglass than traditional OveRx designs”, says Slosar.

Live Eyewear’s Sales Manager, Karen Zappia explains, “The arrival of Vistana is recognized as a momentous event within the OveRx industry. For over 27 years, we’ve manufactured some of the world’s finest quality sunglasses designed to be worn over prescription eyewear. Our OveRx collections are worn by millions of people every year who want optical grade sun protection that easily slips over their existing prescription glasses. The concept is convenient, provides complete protection and is very cost effective. However, the traditional designs of most of our over prescription sunglasses can be immediately identified as an OveRx frame. Because Vistana has the appearance of a regular pair of sunglasses, the concept will appeal to a higher percentage of the population and deliver increasingly higher adoption rates and overall customer satisfaction levels.”

Approximately 62% of the world’s population has some form of vision correction. OveRx sunglasses deliver an optical grade sunwear solution that is convenient, extremely effective and economic. Sunwear alternatives such as clip-ons, prescription sunglasses or photochromic lenses prove to be cumbersome, expensive and often not as effective as a full wrap OveRx sunglass.

The Vistana collection is available from eyecare professionals, sunglass specialty and better quality sporting goods retailers. Vistana features optically correct, scratch resistant Polaré™ gray or copper polarized lenses in a wide variety of fashionable frame colors and sizes. Included with each pair is a large micro fiber lens cloth, soft protective case and limited lifetime warranty. For additional details, contact Live Eyewear at 800.834.2563.