Originally Posted by
Chris Ryser
You seem to have made the perfect statement
If you advertise in a local newspaper, being a retailer you reach more potential customers than if you do it in national magazine. But then, you reach them but is your message being read and absorbed?
I think that the law of average also applies here. It hits one out of a hundred or out of a thousand, or anywere in between.
I found that advertising, in my case only worked if I continued placing the ads over and over again............until it sank in and produced something. It is also very costly.
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