There are many free courses (see below) at Vision Expo East, but you must pre-register online at www.visionexpoeast.com. If you only register for free courses, you will need to pay a one-time $40 processing fee, a fraction of the cost of CE.

Friday, March 31st
Session 2009

Time: 8:00 am - 10:00 am
Sponsored by: InStyle Magazine and the Accessories Council
High Style Shapes Eye Style: Fashion's Impact on the Eyewear Industry
What will be the hottest color in frames next fall? Will aviators still be strong, or older than yesterday’s news? Get the view from the top when our panel of experts from the dynamic worlds of fashion and celebrity discuss the huge impact these segments have on the growing eyewear industry. Learn the “who, what, where and when” of how trends start, and how to capitalize on them to build your business. This lively panel will end their presentation with a Q & A period, to answer any and all of your burning style questions.

Speaker(s): Robert Marc - Optician, Retailer, Designer, Robert Marc Eyewear; Mark Badgley - Couture Designer, Badgley Mischka; James Mischka - Couture Designer, Badgley Mischka; Marylou Luther - Style Director - The Fashion Group, LA Times; Alice Kim - Accessories Director, InStyle Magazine; and Philip Bloch - Celebrity Stylist

Session MS01 – Power Lunch (Lunch Provided)

Time:
12:30 pm – 2:00 pm
Sponsored by: Specialty Lens

The Polaroid Cafe: Successful Sunwear Dispensing: The 3P's for the 3O's
Building a successful sunwear dispensary takes time, knowledge, and a strong commitment to serve the patient's needs. Using some basic tools and concepts, the eyecare professional can produce high levels of patient satisfaction and long term loyalty to their practice. This seminar will offer practical advice for the 3O's that focuses on branding, polarized lens technology, and lifestyle dispensing to create a long lasting and successful sunwear business that benefits both the patient and the eyecare practice.
This a "by invitation only" seminar which includes a sit-down lunch. If you would like to request an invitation, please contact Eric Lindquist at 888-iRx-LENS or by e-mail at sales@specialtylens.com.

Session MS02
Time:
3:00 pm - 4:00 pm
Sponsored by: Designs For Vision
Dispelling the MYTHS of Low Vision: Making REAL money by providing REAL help!
COPE # 15465-PM
Presented by:
Richard J. Shuldiner, OD, FAAO, Low Vision Diplomate
This course is about money. Dr. William Feinbloom, the “father” of Low Vision, said “The more money you make the low vision, the better you will get and the more people you will help”. This course will dispel the four great myths of low vision: (1) low vision is too hard; (2) low vision takes too much time; (3) low vision patients are unhappy; and (4) there is no money in low vision.


Saturday, April 1st
3219
Time: 9:45AM - 11:45A M
Sponsored by: VCA
SPECIAL SYMPOSIUM: Women Ask for Directions - Opportunity for Career Growth
Vision Council of America (VCA) invites female optical professionals to join us for a special career growth workshop. Led by optical industry expert and career coach, Sandy Likes, attendees will participate in a personalized career assessment exercise. Appropriate for professionals at all levels of their career, this presentation focuses on various career benchmarks in optical. In addition, VCA will present data from a recent census survey to give participants a clear idea of where they stand compared to their peers and male counterparts in terms of salary, hours worked, motivation, opportunities and challenges. Additional topics will include resources for: opening an independent practice; growing an existing practice; and opportunities for career growth.


Session MS03 – Power Lunch (Lunch Provided)
Time:
12:00 noon – 1:30 pm
Sponsored by:
Vistakon
ACUVUE® ULTRA COMFORT SERIES™ - A family of products for the family in your practice
Presented by:
Cristina M Schnider, OD, MSc, MBA, FAAO
Hydrogel, silicone hydrogel, coated, non-coated, UV, non-UV… how do you really know what to fit? This seminar will review several quick and effective ways to better understand your patients’ lifestyle needs, and to more efficiently match lens option to lifestyle to deliver meaningful and lasting benefits to your patients. Informed patients are satisfied, and satisfied patients are more loyal and profitable in your practice. The ACUVUE® ULTRA COMFORT SERIES™ is a family of products for the family in your practice. Come see how we can help you take satisfaction to a new level.
Session MS04
Time:
2:00 pm - 3:00 pm
Sponsored by: Cynacon/OCuSoft
Optimizing Treatment Outcomes of Lid Disease
COPE PENDING
Presented by:
Milton M. Hom, OD, FAAO
Lid disease is prevalent in about 40% of the population and often overlooked. Gone are the days when we relied on just water, lid scrubs and baby shampoo. New OTC and pharmacologic treatments such as nutritional support, eyelid cleansers, and liposome sprays are available to increase our success.


Sunday, April 2nd
Session MS05
Time:
10:00 am – 11:00 am
Sponsored by: VCA Low Vision Division
Real Life Low Vision
COPE # 15501-PM
Presented by:
Bethany Fishbein, OD
In this fast-paced one hour presentation, you will learn: (1) how to get started in low vision practice; (2) turn-key marketing techniques; (3) successful coding and billing; and (4) low vision practice management. Gain the real world tactics necessary to make low vision a profitable part of your optometric practice.

Session MS06 – Power Lunch (Lunch Provided)
Time:
12:00 noon – 1:30 pm
Sponsored by: Essilor
Varilux® Physio™- the benefits of W.A.V.E. Technology™
ABO Approved for 1 Credit Hour, General knowledge, Level 1
Presented by:
Pete Hanlin, ABOM, LDO
As the first progressive power lens to incorporate wavefront correction, Varilux Physio offers the PAL wearer unprecedented sharpness in distance vision, greater intermediate width, and increased visual comfort at near. Varilux Physio also offers the eye care practitioner the opportunity to distinguish his/her practice by providing a PAL product of unparalleled performance.