Originally Posted by
CuriousCat
There are a very small handful of lens designers in this industry, and it's not all that easy to develop, test and then market new lens designs. So this handful works for whomever signs their checks. The designs are available, as I said via a "click fee" or a "royalty". Anyone with the capabilities can put a design on any surface, but they've got to get the design from someone. Some manufacturers who seem to introduce new designs at an alarmimg and often confusing rate may actually be "tweaking" an existing design and re-introducing it. It's that "new and improved" designator we see so often in the grocery aisles. If your rep can't explain the differences in understandable terms, not marketing jargon, then perhaps it's not really new or improved.
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