Who is all opticians? C'mon, it's those who work in private practice and chain opticians, lab techs, ophthalmic techs etc.Originally Posted by wmcdonald
It would be nice to know when & where the meetings were held so that you can go attend!
An email newletter does not have to be expensive to send out. I know groups that have set up a yahoo group for emails read only from the administrator. The emails are posted once a month. The group membership can be monitored. Or, you can just send out a monthly email.
How about some ideas to reduce the expense of sending out a paper newsletter because it's too expensive.
It can be a one page front and back.
I can get a free ream of recycled paper at Office Depot and Office Max for just returning my printer ink cartridge for recycling.
Perhaps the officers can do a cold call sweep across the area with information. If there are several locations to a practice, perhaps hit the main one and they can get the information out.
It really doesn't have to be "just" the people on the board doing this ~ why not post volunteer opportunities on the website and ask the members to network and reach out ?
Divide the metro area up and make it a goal to visit the offices in a given area once a quarter.
Take a single package of microwave popcorn, make a label to put over it that says "the XYZ optician's association just popped in to say hi and let you know about some upcoming events" ... (actually, I got that idea from a hotel chain that stopped by the store and did that cold call ... I used it actually for another project and it was very well received!)
If 5 - 10 people in a given metro area are passionate about their industry, I bet they would LOVE to be given the chance to further their cause !!!
Or how about this one? Maybe they can talk to a local lab that services quite a few opticals and they can include a postcard flier or the newsletter with the orders? Maybe once a quarter. The lab can get "kudos" (mentioned in the newsletter) and perhaps a discounted booth rate at the yearly convention.
Edited to add:
The ASTD group I belong to will give a credit of $50 for 6 hours of volunteer time to members who volunteer for their annual convention. Perhaps if you volunteer so much time, you get a reduced rate on membership for the next year ... ???
The ASTD group also posts a "volunteer of the month" article on the website and lists volunteer opportunities.
Karen
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