I was in one of my accounts today bringing them some frame POP. The customer told me that he is using more lens POP these days and it is making him much more money.
His point was customers already know the frame brands and they don't need the help.
He said his Alize sales and other $$$$$$ add-ons are up 100% since he added more lens POP.
He also said he likes to spend more time selling the lenses than the frame. He also loves when new prducts come on the market that can fetch a pretty penny.
Smart guy
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