price comparison

**IIII** · 01-25-2005, 02:31 PM

I have to do price comparisons on our competitors on lens products. Can you out there give me some price guidelines. I need sv-cr and poly, ft cr and poly,and brand of progressive with cr and poly.
Thanks

**shanbaum** · 01-25-2005, 02:48 PM

Not here.

**Spexvet** · 01-25-2005, 03:27 PM

I charge exactly one dollar less than your company does for every lens style in every material.

**Chris Ryser** · 01-25-2005, 03:38 PM

Go an GOOGLE..........................and ask

**drk** · 01-25-2005, 06:41 PM

One pair of free-form high index progressives, with high quality AR and photochromic properties: $700.

Superb vision and eye protection: priceless.;)

**Jacqui** · 01-25-2005, 06:46 PM

Hey Spexie, I'm $1 less than your prices

**Fezz** · 01-25-2005, 08:18 PM

Don't even try to listen to anybody else on this board. My prices are half of what spex and jaqui said. I deliver next yesterday, 80% prompt pay by the 32nd of each month, and warranty everything. ;^)

Fezz
:cheers:

**Jacqui** · 01-25-2005, 08:22 PM

WOW, I'll send you all my work

**chip anderson** · 01-25-2005, 08:47 PM

IIII
Can we remain the land of the free if we are no longer the home of the brave?

**Blake** · 01-25-2005, 10:46 PM

My place is at least $1 more than everybody else (except drk - don't do that freeform stuff yet).

Seriously, if you want price comparisons, simply call around to yourlocal opticals and ask how much to get some more "medicine" put in your"len"...
(the sound of babies crying in the background is a big plus to disguise the fact that you are a competitor).

**PAkev** · 01-25-2005, 11:18 PM

Why worry so much about your competitors? Your lenses are only worth what patients are willing to pay for them.

You can price PAL lenses for $1 over cost but if your place smells like a pizza shop from employees lunch, looks like a haunted house with frames joined by cobwebs, and sounds like a rock concert with loud and/or offensive music, you have offererd no compelling reasons for patients to realize your value.

**CME4SPECS** · 01-26-2005, 12:20 PM

I have been at my location for nearly 12 years and I have absolutely no clue as to how much others charge for their lenses. I had a man come in the other day with a frame he bought from his OD, I had the same frame for $30 more. He got a pair of Ft Transitions from me, he said I was less than his Doctor. He didn't say how much the OD wanted and I didn't ask.

**jediron1** · 01-26-2005, 01:46 PM

I agree not here!

**For-Life** · 01-26-2005, 01:55 PM

You should price your product under the value of the service that you give. So that the customers expected return is less than what you actually gave the customer and the experience is positive.

Remember, the value of two identical pairs of glasses are different from one store to the less.

**Chris Ryser** · 01-26-2005, 02:02 PM

Originally Posted by PAkev

Why worry so much about your competitors? Your lenses are only worth what patients are willing to pay for them.

We all worry about competitors, let's be honest on this subject...................they want to take away our sales, all of them.

Usually it is by cutting prices. Cutting prices means less profit. Less profit means less money and this leads to............................

giving a lessor quality of product, buying cheaper supplies, paying cheaper wages and getting less qualified personel and altogether the customer most of the time gets not the value he is paying for even at a lower price.

Therefore it is better to charge the right price and make up for the difference in quality and good, friendly and helpful service which will be appreciated by a large part of the population. (small example= have a real person answer the phone, and many more little things that impress)

**Bill West** · 01-26-2005, 02:14 PM

I set my prices and I run my business. It's a free country and I only want to do business with folk that want to do business with me. One thing I have insisted on all the years [45] I've been in this profession and that is, I treat you the customer well and I expect you to treat me the same. Works for me.

**hcjilson** · 01-30-2005, 09:31 AM

Hey Chip.......We've got another one of US here! :bbg: Welcome Bill...!

**Texas Ranger** · 01-31-2005, 08:20 AM

We all have different overhead factors that determine what we need to charge for our products and services. mall space can be quite expensive per sq. ft. and maintaining mall hours costs more, personnel turnovers are costly, and most commercial operations have great commitments to marking, and sell limited lines of frames and lenses, and need to factor in insurance benefits for their pts into pricing. but we all have payroll, taxes, rent, utilities, benefits, insurance to cover before we factor in the lens and frame costs. so who really cares?, you can only do what you can do, and operate profitably, so why worry about it, and why aim low?