NEW ESSILOR DRIVE LIBERTY CAMPAIGN CHALLENGES ECPS TO DRIVE LIBERTY™ SALES
Free Cash, Free Gas for Thousands of ECPs

DALLAS - (November 10, 2004) –Essilor of America is inviting eye care professionals to drive sales with a new Drive Liberty™ promotion. Available now through the end of the year, ECPs will earn one Drive Liberty scratch-off card and the chance to win one of three great prizes with every pair of Varilux Liberty™ lenses ordered.

The promotion centers around Essilor’s line of new Varilux Liberty™ lenses designed for patients who are current bifocal wearers and want to make an easy transition to progressives. The cards have three scratch-off circles and one bonus scratch-off square that give ECPs an opportunity to win. Prizes include: $10 cash, $5 gas card or the Grand Prize – a brand-new Jeep® Liberty SUV (or cash equivalent) loaded with extras. ECPs will receive one card per order. To play, participants simply scratch off the shaded areas and if three of the same prize images appear, the card is a winner.

“Now our valued customers can find themselves driving a Jeep® Liberty when they drive Varilux Liberty sales,” said Mike Daley, president of Essilor Lenses. “Driving bifocal conversion is a win-win situation for patients and eyecare professionals. To reward our customers for upgrading patients, we are providing a chance to win $10 cash, $5 gas card or a Jeep® Liberty. Six out of every ten cards is a guaranteed winner, which is exciting.”

The first and only progressive lens designed for bifocal conversion, Essilor’s Varilux Liberty™ lenses provide a wide, soft and well-positioned ‘near vision’. They also feature exclusive Instant Reading Power™ specifically designed for bifocal wearers. Instant Reading Power™ is an optimization of three critical variables: 1) near vision width 2) near vision peripheral softness and 3) balanced binocular vision. With this powerful combination, Varilux Liberty™ provides wide and well positioned near vision for instant reading satisfaction for the bifocal wearing presbyope.

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AirWear®, Crizal® and Varilux® are registered trademarks of Essilor International, S.A.
Varilux Liberty® is a trademark of Essilor International, S.A.
Jeep® is a registered trademark of the DaimlerChrysler Corporation. Neither the DaimlerChrysler Corporation nor its affiliates are sponsors or participants in this promotion.