iRx™ POLAROID LAUNCH

Salt Lake City, UT (September 16,2004) - Polaroid Eyewear and Specialty Lens Corporation (SLC) have teamed up to release a new line of premium polarized prescription lenses at the recent Vision Expo West in Las Vegas. A licensing agreement between the two companies announced in May 2004 has led to the creation of a new co-branded lens line, iRx™ Polaroid. iRx™ Polaroid Lenses will combine the powerful consumer brand recognition of Polaroid with the polarized manufacturing expertise and unique product selection of SLC.

SLC is committed to making the iRx™ Polaroid brand one of superior quality providing processors and end users with high value, desired performance and total satisfaction. SLC’s CEO Jim Lemmons points out “the Polaroid brand will enable dispensers and consumers alike to have a positive understanding of the performance and benefits of the lens going into their prescription sunwear. As with any strong brand, it will remove concerns for patients as to the source and value of the Polaroid brand polarized lens they are purchasing.” iRx™ Polaroid is going to bring premium-polarized solutions to the market place with an offering that will be a combination of premium lens materials, styles, and colors.

Polarized lenses are truly a lifestyle application, whether you are driving, fishing, or enjoying outdoor sports. SLC is developing a campaign that will reflect the lifestyle applications for the co-branded lens. “The look is going to be fresh and exciting and it will really be something that is new to the eyecare industry” states Rochelle Bean of the SLC marketing team. SLC will provide an assortment of marketing tools to support the awareness of the brand throughout the optical channels.

For more information on iRx™ Polaroid please call 1-800-IRX-LENS or e-mail marketing@specialtylens.com.

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iRx™ is a trademark of Specialty Lens Corporation.
Polaroid is a registered trademark of the Polaroid Corporation.