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We work with a small German frames manufacturer, Schnuchel. All quality acetate frames, you can create your own collection by choosing any frame/size/color combination you want. So every frame is...

Why don't you sell frames that are not found online? There are a lot of beautiful frame brands out there. Why don't you try to differentiate yourself from your competitors in a positive and creative...

Read between the lines.

I’ve talked with a lot of reps over the years and we have all expressed points we would like to share with our accounts.
Out of self hatred and the lack of anything...

It is only fair to ask a reasonable service fee, I totally agree. Personally I don't have a problem with fitting lenses in a internet bought frame, that is just reality. As long as the client...

Hello Andrea,

Welcome to this great forum! I am sorry to hear about your troubles, the situation in Italy must be bad for you to decide to leave everythng behind. What is it you hope to find in...

It is best to pop the lenses out towards the back of the frame. Insert the lenses also from the back. My experience it that if you insert them from the front the lenses turn out to be too small. ...

The most obvious causes would be lens material and groove width. Material should be 1.6 ( I have been advised not to use polycarbonate), groove width 1mm, lens width min 2 mm. Another cause is the...

The doc should not have given that new prescription, really. If I would have made such a redo my boss would have given me a smack on the back of my head.(NCIS fans know what I'm talking about)
He...

Here is a instruction video: https://www.youtube.com/watch?v=qx_VRwkF8b4

Nice too see some regulation in action! I´m quite jealous, I wish our authorities where so pro active.

I am so stealing that quote for my next customer! I always try to steer away from the fashion brands to the purely quality eyewear brands. Brand awareness is something that you as an expert can...

According to my crystal ball…..

The biggest challenge for the industry and for the Western world is a demographic one, the aging of the population. It will increase the demand for healthcare and...

On behalf of the old world I wish you all a happy 4th of July!

Buy a new frame and get a pair of cr-39 for free! Only while stocks last!

Why do you make it about yourself? I wasn`t talking about you, so you should not be offended. I don`t care how much money you contribute to charity and how much recognition you want for that. I will...

There is a difference between impact and intent.
The impact is great, providing kids with cool eyewear. No one would be against that. The intent is a calculated expansionist move by a corporation...

These kind of actions tend to create a cynical respons, at least with me. Of course it is great for the kids and their parents, they don't care where the glasses com from. I just get an itchy feeling...

That is just sad. That is what happens when people think that acces to knowledge is the same as knowing how to use that knowledge. You can not order a custom made product online and expect a custom...

Unfortunatly yes.

Statistics indicate that between 79 percent and 96 percent of today's customers have become so accustomed to mediocre service that they now accept it as the norm and set their...

There is no such thing as an acceptable lab defect. So what that you are the only one to complain about this. The majority of customers are used to mediocre products and services and have become...

We don't ask a fitting fee before ordering. I guess you did expain to her all the reasons for asking this fee and why the lenses are not in stock?
Most likely she was offended because she thinks...

After a year in Her majesty`s army as a conscript, I was a gunner( M109 howitser), I could not decide what to do next. An optical chain in a nearby town had a opening for an apprentice-optician. That...

With all those debates lately about the future of opticianry and the opportunities and threats from online vendors I decided to share with you this article. Enjoy!


Will The Caveman Principle...

I began my illustrious career 20 years ago in a small town, working in a optical shop.
We ordered a pair of multifocals for an elderly man, he wanted these fitted in his own frame. When the lenses...

We do all jobs ourselves, and I like it that way. T&T doesn`t work for me. I want to be proud of my work, and want to control the entire process. I`m OCD like that.