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    That's a very good answer because it shows the...

    That's a very good answer because it shows the client you are doing the thinking for her - and it illustrates the benefits clearly. A good way to establish trust.
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    Keeping choices to a minimum benefits both client...

    Keeping choices to a minimum benefits both client and dispenser. Any smart salesperson knows that you give customers a choice, not a menu. Make it easy for customers to buy, not confusing. "Do you...
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    To avoid any confusion, the letter above was...

    To avoid any confusion, the letter above was re-written by me. Let me explain why. I though it best to start off on a positive note before getting to the complaining. It helps to avoid you looking...
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    BC College of Opticians Jane Doe Dear Ms....

    BC College of Opticians
    Jane Doe

    Dear Ms. Doe:

    I attended the Annual General Meeting of the College of Opticians of BC at the Best Western Hotel in Richmond on October 16, 2005. I'd like to...
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    You would be smarter to put the lens in your...

    You would be smarter to put the lens in your dog's mouth. Studies show that dogs have fewer germs in the mouth than humans do. If no dog is around then I would go with the urination suggestion. If...
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    Mike, my advice is find a new optician. Find...

    Mike, my advice is find a new optician. Find someone who you feel you can trust. Find someone who will learn enough about you to be able to recommend the right lens for you.

    By the way, would...
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    "Pierced Glasses"

    Maybe Oakley will design their own version of this new product.


    http://www.bmezine.com/news/pubring/20041214.html
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    Hello, Egbert I won't attack you but I'd like...

    Hello, Egbert

    I won't attack you but I'd like to give you my feedback since you asked.
    To improve your letter you should:

    1) Shorten it. I think your points could be made in half the word...
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    I really don't see the harm in recommending a...

    I really don't see the harm in recommending a progressive brand. The skill of the dispenser in the physical world has no bearing on the advice of us digital experts.
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    Can you name a lab that sells business consulting...

    Can you name a lab that sells business consulting services other than free advice on which lenses to buy?
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    I have never used a consultant yet. But I...

    I have never used a consultant yet. But I certainly would if the need arose. There are so many areas of expertise in the optical business that no one person can know it all. It's worth hiring a...
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    Test

    Scenario:

    A man walks into an optical store and says "what's your cheapest frame?"

    Q: What is the man's sign?
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    The last time I checked, only a licensed...

    The last time I checked, only a licensed optometrist or physician can prescribe glasses in Canada.

    The act of refracting, without prescribing, is in the public domain and can be performed by...
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    0% rimless 33% semi-rimless 33% plastic 33%...

    0% rimless
    33% semi-rimless
    33% plastic
    33% metal
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    I don't get my information from horoscopes, I...

    I don't get my information from horoscopes, I prefer dictionaries:

    snit (snit) n. Informal. a state of agitation, especially of peevish annoyance.

    I rest my case.
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    There is NO WAY you can tell a person's...

    There is NO WAY you can tell a person's astrological sign by watching them pick frames !!
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    In the grand scheme of things, which one fits...

    In the grand scheme of things, which one fits better, glasses or contacts?
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    I haven't seen your survey yet, but basically are...

    I haven't seen your survey yet, but basically are you asking whether or not you should get a part-time job?If so, i think you should.
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    Chip, I agree with your assessment that only 2%...

    Chip, I agree with your assessment that only 2% try contacts for visual purposes. I also agree that a lot of people do so for cosmetic reasons. My initial thought was that most people start...
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    Yes, which one?

    Yes, which one?
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    Feel, See or Look.

    Having a debate with a colleague about why most people switch from glasses to contacts. There's 3 basic reasons.

    1) They feel better because of the fit.
    2) They see better because of vertex and...
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    I don't quite understand the "exclusive"...

    I don't quite understand the "exclusive" strategy. Most of those brands want to sell as much as possible and in so doing they lose their appeal. Look at Hilfiger in clothing, for example.

    The...
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    Does the SureSight give complete refraction...

    Does the SureSight give complete refraction results that are suitable for dispensing (ie Eyelogic), or is it just a hand-held autorefractor used in pre-testing?
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    Good idea, I'm sure it would bring in more...

    Good idea, I'm sure it would bring in more business!
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    I think women and men are equal but different....

    I think women and men are equal but different. Why would a feminist say "Down with feminism?"
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