Online glasses delivered are a semi-finished product.................................
Quote:
Originally Posted by
optimensch
Chris - my lawyer charges around $275 per hour ( I think a lawyer's hour is about 42 minutes, sort of like a 1 hour tv show, just wondering, what is their "multiplier"? is this a good and fair mutliplier?
What is Warby Parker's multiplier? My kid is in McGill Management, I asked him to ask his professor what my Multiplier should be. I'll get back to you with answers ASAP.
Your kid will come back from McGills Management course with the following answer:
1. You figure your personal works multiplier according to professional degrees and ability for the work done on a patient.
2. if your office works on new glasses, as lab work on lenses from surfacing to grinding inserting and checking you calculate the selling price including a decent profit, or you go to 3.
3. if you purchase the finished glasses from an outside laboratory who does all the work, you should not be entitled to a use multiple markup of one, because you did nothing else than checking the incoming Rx and adjust them on the patient.
Now that the merger of Essilor and Lux, who own the largest group of online opticals, and with that also the greatest benefactors of you colleges, you will face a very new period of adaptation of your professional life.
You can easily change and lower your selling pricing, and up your professional ones.
The only losers in that type of competing will be the dispensing opticians that took the easy way of not doing their lab work on site. I am referring to the way the optical retrail is handled in Europe, were opticians purchase finished or surfaced lenses from their labs.
Online glasses delivered are a semi-finished product. They have not been checked for the prescription and they have not been adjusted to the consumers face. They have to rely on the maybe fit or not fit, and have to go to an optician who will adjust them for a charge, or some good prayers at church, and will buy that pair again next time.
The new generation that enters advance age is now fully internet savvy, no wonder that *Toys-R-Us* just went bankrupt and Amazone want buy the locations for their food stores online business.
I might not be fully right but I can see the direction we are heading very clear.