Virginia Opticians Fall Super Sunday November 6, 2016 Roanoke, VA
Sunday, November 6 2016
- 7:00 a.m. – 10:00 a.m. Registration and Continental Breakfast
- 8:00 a.m. – 9:00 a.m. Beyond Clear – Five Latest Innovations in Photochromic Lens Technology
Speaker: Samantha Toth, sponsored by Transitions
Approval: ABO 1 hour
Despite incredible advances in technology and availability, many eye care professionals still perceive the performance of photochromic lenses as they did 5, 10, or even 15 years ago. Advances in visible light activation, variable polarization, production processes, and testing methods have led to an expansion in photochromic availability in lens materials, designs, and colors as well as unique performance capabilities unheard of just a few years ago. To provide the best care, it is important for eyecare professionals to close this gap by learning the five latest innovations in photochromic lens technology.
- 9:00 a.m. – 10:00 a.m. Using Creativity to Differentiate Yourself From “Me Too” Practices
Speaker: Samantha Toth, sponsored by Transitions
Approval: ABO 1 hour or NCLE 1 hour
Differentiating your practice is all about creativity. Will you sit back and rely on your past success, or are you willing to take a hard look at your practice and find creative ways to differentiate yourself from your competition? This course provides proof that creativity produces growth. It dissects each point of patient interaction with the staff, and illustrates how practices can differentiate from their competition and other “me too” practices to create truly remarkable patient experiences. Great for owners, managers, and your entire staff to attend. - 10:00 a.m. – 11:00 a.m. The Future of Social Media: What’s Now & What’s New
Speaker: Samantha Toth, sponsored by Transitions
Approval: ABO 1 hour or NCLE 1 hour
You’ve heard of Facebook, Instagram, and Twitter, but how about Latergramme, LinkedIn, and Periscope? Using social media is a daily habit for many individuals regardless of age, and the benefits go far beyond its “friend-making” and “tweet-worthy” features. Bring your smart phone, tablet, or laptop for hands-on, indispensable tips for using various social media networks to connect with and influence patients, as well as increase revenues. Great for marketing managers, practice owners and anyone engaged in social media efforts. - 11:00 a.m. – 12:00 p.m. Responding to Online Patient Reviews
Speaker: Samantha Toth, sponsored by Transitions
Approval: ABO 1 hour or NCLE 1 hour
Learn how great practices respond to the good, the bad and the funny reviews on their Yelp, Facebook, and other social media pages. Sometimes the best way to learn is by hearing from your peers. This course will highlight several great review responses from business owners across the country both in optical, and outside our industry. We’ll show you how to tackle negative reviews, promote more positive reviews, and provide strategy on how to drive more patients online to leave reviews. This course is ideal for a novice all the way to an expert at social media. - 12:00 p.m. – 1:00 p.m. Lunch and Vendor Meet and Greet
- 1:00 p.m. – 3:00 p.m. Fitting the Presbyope – Multiple Fitting Options
Speaker: Diane Drake, sponsored by Essilor
Approval: ABO 2 hour or NCLE 2 hour
Presbyopia to some people may appear to be a curse, while to others it appears to be an emergence into bigger and better things. To the eyecare professional, it can be a challenge or it can be an opportunity to enhance their professional status by meeting the demands of not only the older population and the baby boomers, but very soon… “generation X.” This course will introduce the participant to the needs of the presbyope and various ways of meeting those needs in both contact lenses and spectacles with “Multiple Fitting Options.” - 3:00 p.m. – 5:00 p.m. Optical Triage for the Optical Practice
Speaker: Diane Drake, sponsored by Essilor
Approval: ABO 2 hour or NCLE 2 hour
Sometimes the only communication that an optical practice has with emergencies is the telephone. Sometimes a person walks in with an obvious emergency, and sometimes the chief complaint is not as clearly stated as we would like. Knowing when an emergency exists and how to handle it is important in the overall ocular outcome for the patient, and is sometimes critical in dealing with liability for the optical practice. This course will discuss some of the emergencies that we encounter and how to handle them, and when to refer them. Some of the problems may be contact lens related, and some may not. Discussions will include how to handle “telephone triage”, as well as how to identify signs and symptoms of some ocular emergencies. Communication will be emphasized. - 5:00 p.m. Classes End
