Vision-Ease Lens Offers Cash Rewards for Sales of New Anthology Progressive Lenses

Vision-Ease Lens Rewards Eye Care Professionals and Retailers “In Search of Progressive Cash”
New promotion offers cash rewards for sales of new Anthology progressive lenses

RAMSEY, Minn. (Aug. 6, 2013) – Vision-Ease Lens (VEL) is giving cash rewards to eye care professionals and retailers through its new “In Search of Progressive Cash” promotion.

Registered eye care professionals and retailers can earn $10 for every pair of qualifying Anthology™ progressive lenses they sell now through Dec. 31, 2013. Upon registration at www.velrewards.com, participants are able to submit claims, view account activity and learn more about the new line of progressive lenses.

Vision-Ease Lens’ Anthology Series includes Novel™, a general purpose PAL, Novella™, a short-corridor PAL, and Narrative™, a digital backside PAL. Styles that qualify for the In Search of Progressive Cash promotion are:

· Novel Coppertone® Polarized, Novel LifeRx® Light-responsive and Novel Clear
· Novella LifeRx Light-responsive and Novella Clear
· All Narrative materials and treatments

The advanced technology behind the Novel and Novella conventional front side progressives make these lenses as good as or better than many backside digital progressives across a large percentage of the Rx range. Narrative backside digital progressives are designed for wider viewing zones and allow for personalization. All of these progressives were optimized for comfort, smoothness and softness based on real-life wearer trials.

For complete promotion details and registration, visit www.velrewards.com.

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About Vision-Ease Lens
Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx® light-responsive lenses, Coppertone® polarized lenses, SunRxÒ polarized lenses, and Novel and Novella progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com.