- what a JOKE it is so ridiculous ..........................................
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Originally Posted by
optimensch
- what a JOKE it is so ridiculous I cannot believe anyone with even a drop of research into the subject would take this seriously. If it takes you more than an hour to conclude otherwise, you are willfully blind and/or have some other agenda.
.........................................one large source for research on the subject is right here on optiBOARD, which contains dozens of posts, that talk of lower priced retail sales than at the standard mega markup for at least the last 14 years.
This is not a new subject, but it is now wide open, and published even in daily newspapers. So you can not hide behind silence anymore, specially when the largest optical manufacturer of lenses and optical eyeglass frames is officially jumping into the discount retail market and in direct competition to the established retailers.
and other vision insurance providers are the ones that drive consumer prices up......
lensmanmd, ....................................What a beautiful and well well written post, that just about says it all.
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These journalists are out to make a few bucks with an easy "shock" article. Quit with the Consumer Reports and tabloid laziness, instead, provide real journalistic integrity. If they took time and really researched our industry, perhaps they will find that VSP, EyeMed, Davis, UnitedHealth and other vision insurance providers are the ones that drive consumer prices up, just like they do with healthcare. And while at it, they need to do a deep dive into the frame and lens wholesale industry, not just EssiLux, but other players as well. They give Pharma a free ride because of the amount of claimed R&D. What about the Lens industry? There is quite a bit of R&D here, too. As for frames, do we really need Dickies, Harley Davidson, Skechers, Champion, Pink by VS? Yet the market is full of these unnecessary brands that are over priced due to the licensing fees. Consumers aren't requesting these brands, manufactures are marketing these brands. Why?
..................these brands let the importer the freedom to purchase a model from anywhere he desires and have his own brand added to the frames he orders from some 25 different suppliers, to make it look as that they have been made in the same kitchen.