Essilor TO FIGHT POOR VISION AND IMPROVE ROAD SAFETY IN KENYA ....................

ESSILOR AND TOTAL LAUNCH ‘VISION JOURNEY’ PROGRAM TO FIGHT POOR VISION AND IMPROVE ROAD SAFETY IN KENYA
2018.10.10

• Innovative cross-sector collaboration to bring vision care to road users at service stations and truck stops, starting in Kenya
• First step for Essilor and Total in shared ambition to improve road safety across Africa by improving awareness and access to vision care

Essilor and Total announced today the launch of a pilot program to improve road safety by taking joint action against poor vision in Kenya. The Two companies are coming together to fight poor vision and improve road safety in this country where access to vision care networks and public awareness are limited. By launching this pilot program, Essilor and Total Seek to bring vision care to road users at both truck stops run by local NGOs and Total service stations.

The “Vision Journey” program will therefore start near Nairobi In October at the Mlolongo wellness center with a vision care campaign inviting 4,500 professional drivers to get their vision checked. This Operation will be hosted by North Star Alliance in collaboration with Essilor,Total Foundation and Safe Way Right Way association.

“Good Vision Corners” will be installed in parallel at Total service stations to enlarge vision care services to all road users. Following the initial six-month pilot, a larger roll out is considered across the country.

In a country with a low density vision care network (1 optometrist for every 135,000 people¹),this innovative program seeks to create new vision health touch points for road users, thanks to the combined reach of Total network and its NGO partners’ infrastructure. The program leverages Essilor’s extensive knowledge of inclusive business vision solutions and its capacity to mobilize local vision care providers. It will provide convenient access toon-site eye screenings and vision equipment for both correction and protection from sun glare, while promoting a road safety mindset.

According to the World Health Organization,up to 13,000 Kenyans lose their lives in road traffic crashes every ^{year 2} and 8 million people in Kenya Suffer from uncorrected poor ^{vision 1}, a major risk for road safety.

This program is a first step in the construction of a larger collaboration, aiming to scale the successful discoveries of this pilot across African countries facing similar vision and road safety challenges.


continue:
https://www.essilor.com/en/medias/pr...d-safety-kenya

Total Kenya Ltd. is an oil and gas company, which engages in the marketing and sale of petroleum products. It operates through the following segments:

Mining and Construction, Manufacturing, Fleet and Transportation, and Agriculture. The Company was founded on June 13, 1955 and is headquartered in Nairobi, Kenya.

Safe Way Right Way association.

Background

The World Health Organisation estimates that every year, road crashes claim 1.25 million lives and injures 50 million people worldwide. The situation is not hopeless as there is a sound body of scientific evidence behind road safety interventions. The WHO data shows that adopting and enforcing legislation relating to known risk factors (speeding, driving under influence, helmet use, seat belt use and child restraints) can lead to a reduction in road traffic injuries.

In 2010, the United Nations General Assembly adopted a resolution proclaiming 2011-2020 as the Decade of Action on Road Safety. The goal of the decade is to halve road crash deaths by 2020. There is a clear link between road safety and sustainable development. Encouraging sustainable transport policy involves making all forms of transport safe and accessible. Transport facilitates economic and social growth and integration. Today, road traffic crashes are acknowledged as a core aspect of the Sustainable

..................very interesting concept for advertising and becoming popular on a worldwide basis.

Being active in improving the world with your products.

The pressure gets bigger and bigger on the other major optical manufacturers