Originally Posted by
drk
It's not that they ever REALLY delivered a value, they just steered patients into private optometry offices for a somewhat hefty "marketing" price. Now, private optometry offices are suffering maybe/probably because our pimps are getting tougher on us. In fact, many ODs I know are only seeing the glass half-full these days, and are dreaming about either getting out of the optical end and going all medical (pipe dream!) or going back to private transactions (a possible solution, albeit risky in many markets).