ZEISS Promotes Consumer Awareness of Digital Eye Strain

ZEISS Promotes Consumer Awareness of Digital Eye Strain

San Diego (December 16, 2013) – Carl Zeiss Vision has released a consumer-oriented infographic designed to heighten awareness of the symptoms of Digital Eye Strain to a broad range of media outlets, including newspapers and health-oriented websites. To date it has been picked up by publications with over 26 million in combined readership, including the Chicago Tribune, San Francisco Chronicle and Los Angeles Times.
“Digital eyestrain is widespread, affecting up to 70% of U.S. adults, and yet very few of them have computer eyewear that could address the problem,” said Claude Labeeuw, Carl Zeiss Vision’s Vice President, Marketing. “We believe that there are two main reasons for this. First, most computer users are unaware that the symptoms they are experiencing may relate to their eyewear, and that task-specific eyewear is available. Second, many ECPs have experienced difficulties in ordering computer eyewear, causing them to give up on the product category. The result is a missed opportunity for both patients and practices.”
ZEISS is addressing the consumer awareness problem through the infographic. In simple terms, it explains key symptoms and causes of Digital Eye Strain, and how eyewear designed for computer and digital device use, like the new ZEISS Officelens, can address the symptoms.

ZEISS Officelens is designed to eliminate the difficulties that ECPs have experienced with computer lenses in the past. “With extensive customization and the choice of three working distances, ZEISS Officelens is more versatile and capable than previous lenses in this category,” said Labeeuw. “But it is ordered just like any progressive lens, making it very easy to work with, and reducing the likelihood of miscommunication between the ECP and the lab.”

The infographic is available for ECPs to download at www.zeiss.com/officelens.