Three Rivers Optical Celebrates 35th Anniversary With Atlantis Resort Promotion

THREE RIVERS OPTICAL CELEBRATES 35th ANNIVERSARY WITH ATLANTIS RESORT PROMOTION
Rewards Loyal Customers for Promoting Premium Products

PITTSBURGH, March 15, 2004 – To celebrate its 35th year serving the optical industry, Three Rivers Optical laboratory has planned a gala event at the Atlantis resort on Paradise Island in the Bahamas – and they’ve invited every one of their customers to join them. Running throughout 2004, Three Rivers Optical offers “Your Tropical Dream Come True,” an innovative new program that rewards eyecare professionals for growing their business with premium lens products.

The Atlantis promotion is open to new and existing customers of Three Rivers Optical. Customers who earn 6,000 Trip Reward Dollars will receive two tickets for a four day vacation, including travel and accommodation, at the Atlantis resort in January 2005. Trip Reward Dollars will be awarded based on purchases made from Jan. 1, 2004 through Dec. 31, 2004.

“Thirty five years is a benchmark we’re very proud to celebrate,” said Steve Seibert, owner and vice president, Three Rivers Optical. “Since our customers are so integral to our success, it only made sense to include them in the celebration. We’re pleased to invite them to set their goals for 2004 to come join us in ‘paradise,’ and we look forward to working together throughout the year to continue to offer them the best in premium products and service, as well as innovative marketing programs to support their businesses.”

A monthly Atlantis Dream Statement will be provided to help customers keep track of their progress throughout the year. Eyecare professionals can collect 100 Trip Reward Dollars for every $1,000 incremental increase in sales or 50 Trip Reward Dollars for every 35 pairs of premium lenses or coatings sold per month, including progressives, AR coatings and Transitions® Lenses. Estimated value of the “Your Tropical Dream Come True” package is $10,000.

For complete details or to request a promotion brochure, call Three Rivers Optical at (800) 756-2020.