We can purchase just about all brand name products at Costco at lesser prices........
Quote:
Originally Posted by
drk
Costco is by no means the worst out there. They're a balance between (as you said) quality, price, service. Not a bad niche.
We can purchase just about all brand name products at Costco at lesser prices than a conventional retailer will charge.
Their success is to offer brand name products in limited models for the same usage, therefore to increase their purchasing power at the suppliers level for better discounts, and pass the savings on to the consumer while still making a good profit.
With the announced and expected heavy increase of online opticals activities after the Essilux merger in a few weeks, who has the best chances of long term survival ?
As for lenses, which are no fashion product .....................
Quote:
Originally Posted by
drk
I think they stock discontinueds. Any success is merely the Costco brand/pricing. Not product.
If they can get away by selling discontinued frames that are sold by the wholesalers at heavily discounted pricing, they can sell cheap and still make a high profit on those frames.
As for lenses, which are no fashion product they limit the selection and purchase large quantities over the year and any supplier will lick his fingers to get their account.