Originally Posted by
NAICITPO
I don't think you have to be a salesperson, but there is a way to present things where you will make more money and you are still serving your customers' best interests. Maybe it is from my days in big box, but it still makes me cringe when people in my office say, "Did you want to order glasses today?" That's why they are here!! We sell an experience, we sell expertise, they can go online to buy glasses or go to a big box store and pay less. I would never ask if there are features people are looking to add, I ask what they want their glasses to do for them and then I make a recommendation based on that. I am not going to force anything down someone's throat but I will explain why I made that recommendation.
The same applies to contacts. I had to have a conversation with a fill in doctor who was telling patients to only buy 3 months supply of contacts. I said look I know it's not your practice, but you have seen patients that wear their contacts too long right? You are setting the patient up for failure, they will use them longer than that if they don't have more. And if they are conscientious enough to follow your recommendations they are going to call us in 2 months and 3 weeks and 6 days and say I am on my last set of contact lenses and I need contacts yesterday! If we don't have anymore trials to help them out we are going to look like the bad guy. The customer isn't going to remember us in a positive light, they are just going to have that emotion when they needed help we couldn't help them.
Maybe this sounds like big box jargon. Oh well, that's my 2 cents on selling.