I recently noticed that our AR sales are pretty pitiful..............................
Quote:
Originally Posted by
bta89
I recently noticed that our AR sales are pretty pitiful. I'm trying to figure out where we are falling short, doctors talking to patients, opticians talking about it at dispensing. For those that have high AR rates, what works best for you? Do you have parameters where people "have" to get it.
AR coatings, as for the product itself, for eyeglasses was introduced in the late 1960s and early 1970s as a luxury addition for eyeglasses, while it had been applied on camera lenses already in the mid 1930's.
While the cosmetic appearance is pleasing the AR effective qualities are very important on camera lenses and have been translated to use with the human eye which is never as sensitive as the film in a camera.
However it is a valuable additional sale in the optical retail field as these coatings are usually very pricy, but not absolutely needed.
you just made a up superb post in favour of Ar coatings..............................
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Originally Posted by
lensmanmd
Chris
I beg to differ. AR is is a highly beneficial part of spectacles and vision. In this day and age of higher index materials, a far cry from the CR39 and Glass days, light transmission is critical. It is a needed product. All you need to do is study each material for its reflective properties.
Europe and Asia are close to 100% AR. Those regions have always been ahead of the Americas for a reason.
Every high end sunglasses have BSAR included. There is a real optical reason for this.
Please, come forward to the 21st century, Chris. You built your business on this!
Lensmanmd, ..............you just made a up superb post in favour of Ar coatings.
I have neglected to think about all the new lens materials that are in use these days and can benefit from the AR coatings, and stand corrected.
...............and yes it is fact, that Europe and Asia have used these coatings at a very high percentage, for many years.
You must have had a good teacher, ..........................................
Quote:
Originally Posted by
Trina
Our AR sales are nearly 100%.
What I usually do is quote the lenses with AR included and then explain what is included in the price (usually something along the lines of, "these lenses have a scratch coating and they are also anti-reflective, oleophobic, hydrophobic, etc". 99 times out of 100, the patient is agreeable.)
Once in awhile, I'll have a patient who wants to forego the AR to save money, but they're very few and far between.
It's non-negotiable for high RXs.
I agree also with packaging suns with a backside AR. It's such a valuable add-on!
You must have had a good teacher, as this is just about the perfect way of making good sales.
What is the result of being non-negotiable ? Do you let the patient walk out of the office, if he/she insists on it ?
Anti-reflective AR coating does cost an additional ..............................
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Originally Posted by
Uilleann
Can you ask for any camera lens without it - even the cheapest of the cheap? NOPE. So why would anyone think it was an option here then? Education is a key aspect as well, but it really shouldn't be an optional aspect of ANY good lens design.
...................................you are totally right
However the retail pricing is a totally different setup, as lenses are coated in the lab that does the final job of finishing the glasses for the optician selling the glasses.
Anti-reflective AR coating does cost an additional $20 to $90 depending on the lens it is coating, but there are significant benefits to anti-reflective AR coatings.
Good, better, best should be a strategy ....................................
Quote:
Originally Posted by
lensmanmd
AR will help with internal reflections and light loss in higher index materials like Poly.
Good, better, best should be a strategy in all of retail.Having an entry level AR will help promote AR sales. Basic ARs have come a long way. Having a higher tier AR will only promote additional revenue, as they come with longer warranties and better hydro/oleo/scratch resistance. No additional cost to the provider, nor consumer to replace damaged coatings.
...................................Good, better, best should be a strategy in all of retail.
.................................this is a perfect statement for normal times, of which we are in the final stages, before the outbreak of the
Optical Retail World War 1, which will bring changes, supported by the Baby Boomers, becoming the new old age group, and the new technologies introduced and working on the now coming G5 systems.
The largest optical monopoles have looked at it, seen it becoming a realty, and invested in that future for the last close to 20 years.
These monopoles have also come up with the ideas and products that make "Good, better, best should be a strategy in all of retail."
The price, comparable to give them expensive ..................................
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Originally Posted by
drk
Does anyone recognize downsides to AR for kids?
Does anyone recognize downsides to selling mediocre-quality AR coatings, even for a "good" price point?
1. Does anyone recognize downsides to AR for kids?
The price, comparable to give them expensive silk pants versus Lederhosen
2. Does anyone recognize downsides to selling mediocre-quality AR coatings, even for a "good" price point?
same problem for a few bucks less