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What line is too upscale for discount market?

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    #31
    Sales is based on supply and demand. A wholesaler convinces a retailer that there is a need for that product. The same thing applies with sales reps and the doctors offices. If there is a "perceived" demand for a product, there will be a sale. Fashion/Brand names will be sold wherever there is a strong enough demand and the price is right. Travel down to the Texas Rio Grande Valley and you will see what I mean.

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      #32
      Flech...
      Many of the big Frame companies that have license agreements with designer brands have seperate divisions that sell a lower priced, lower quality (heat pressed lenses, poorly soldered nose pad arms, and weak hinge/screw joints, shallow eyewire bevels) product to the retail sector...mainly department stores, which is how they end up in TJ Maxx and Marshalls among others.

      I have seen some lines (Oakley, Maui Jim's) in these settings also but the price is competitive because the quality is the same. I'd be careful accepting one of these name brand frames purchased from a deptartment type store. Near impossible to replace after a breakage occurs. Definetly want to have the patient sign a frame waiver.

      Lisa

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        #33
        Alain Mikli, Lafont, Eye DC, face a face . most European lines would not set foot in discount stores.

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          #34
          David P:

          I was looking for an answer to Fletch's last question about Nike, because I was going to ask the same thing...

          I had a lady come in w/ a "Runners World" magazine that advertised Nike sunglasses for runners. I had the sale practically rung up. I called Marchon, told them I wanted to order the frame, and they said it wasn't theirs. (How many Nikes can their be?) It turns out, quite a few. Marchon said Nike distributes their own line of suns as well. Why would Marchon invest so much $$ in a line, only to compete against the company the owns the brand ? (And sells it discounted to boot?)


          It really does take away any incentive to stock currrent product when it can readily be purchased from TJ Max or Marshalls bargain bins.
          Ophthalmic Optician, Society to Advance Opticianry

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            #35
            Johns:

            While I don't like it, many brands and designer lines have an ophthalmic line and a department store line. The latter usually being slightly higher quality than convienence store store stuff, but junk compared to the ophthalmic stuff.

            Chip

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              #36
              If you see the stuff in TJ's and Marshalls you will see that it is the same stuff we get! The inventory now is not as good as earlier in the summer! They had some styles that I HAD!


              P.S. I was told that Lenscrafters has Cartier? In some stores!
              Can anyone back that up!

              I don't have Cartier so I could care less!

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                #37
                Cartier

                Cartier is found in their "Optique" stores. These stores cater to a higher end market, and then only the creme de la creme of these stores carry them.

                Cassandra
                "Some believe in destiny, and some believe in fate. But I believe that happiness is something we create."-Something More by Sugarland

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                  #38
                  fletch said:
                  If you see the stuff in TJ's and Marshalls you will see that it is the same stuff we get! The inventory now is not as good as earlier in the summer! They had some styles that I HAD!


                  P.S. I was told that Lenscrafters has Cartier? In some stores!
                  Can anyone back that up!

                  I don't have Cartier so I could care less!
                  Yes, they do. I have seen it in one of their stores in San Antonio, TX. This is a mall store and didn't have the look of a boutique store. It looked like all the other stores.

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                    #39
                    Where are those Optique stores?

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                      #40
                      LensCrafters Optique

                      Optique stores are located in major metropolitan markets...

                      We have one here in Indy..but it doesn't carry Cartier, or any of the other real high end stuff..

                      Chicago has several, New York, Manahattan, Cincinatti.. I think Seattle has one now.. Mall of America... There are at least 25 I believe company wide...

                      Now not everyone of those have Cartier.. and we do have a non-optique store in Indy that carries Bulgari..A lot of it is market specific..

                      Cassandra
                      "Some believe in destiny, and some believe in fate. But I believe that happiness is something we create."-Something More by Sugarland

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                        #41
                        I remember the LC I worked at in Kansas City 16 years ago carried one Cartier. Never sold in the 2 years I was there.

                        Bob V.

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                          #42
                          One of the LC's here in Vegas carries Cartier. Has for a long time.
                          Also know that most of the LC's in NYC (Manhattan) had them also.

                          Vegas Eyes

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