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What line is too upscale for discount market?

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    #16
    Phaseout Inventory and Company Policies

    I would like post a reply to Pakev about what Marchon does in regards to phaseout merchandise and who it is sold. First of all NIke and Fendi like all our name brands are sold only to qualified accounts. Accounts who meet the brand qualifications for presentation of product and Marchon requriements which are the highest in the industry. We have always supported the independents and have every checks and balances in place to make sure that our products are only sold with qualified accounts. What happens is that our products which are in high demand are diverted not by Marchon but other accounts to unqualified accounts and this is why you will hear of brands like Nike, Fendi and others being sold in these retail locations which are not authorized by Marchon. We will make every effort to close any account that diverts frames and pursue all legal remedies. Please accept my word that we are very hard on this issue. In regards to pricing phaseout products. We have programs that our reps(ask your rep about these PCO programs) offer to our qualified accounts frames at very attractive prices and these programs are very successful for Marchon. These programs work very well and does not put the pressure on the company to sell product through brokers or closeout artists who are to numberous to count in the industry. Thanks for your support and hopefully this may shed some light as to how we operate.

    David Padgett



    PAkev said:
    One thing to remember is the fact that every frame will someday be discontinued. The question is what graveyard will they end up at as their final resting place?

    While some manufacturers make a conscious effort to maintain the integrity of their product line others find a way to squeeze every penny out of their existing "phaseout" or "closeout" inventory.

    I had Fendi, Nike, and Guess removed from my boards because a SAM'S club up the road was selling closeout suwear styles at a prices less than what I paid for my current inventory. I brought this to the attention of my rep who said since they were closeouts there was nothing he could do. Fine, but once I sold through their inventory I replaced my Marchon and Viva designer lines with Silhouette and Tura.

    Kevin

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      #17
      Jo,

      thank you kindly for the compliment !

      B

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        #18
        David-

        we have a Marchon sun center in our practice and are doing very well with it. Along with current models, we had to purchase several pco in each brand. I'm not complaining...we have found it to be very profitable and our patients are extremely satisfied to purchase name brands at a lower cost. We have not seen any discounted product of yours at the chains here in Kansas City.

        Bob Vartanian

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          #19
          Sorry Varmint no Luau/Pig Roast/BBQ this year ... Too busy getting ready for all you guys walking through not buying!!! ;) I'll see you all here though...

          Vegas Eyes

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            #20
            David

            How does TJ Maxx and Marshall get so many pairs of Marchon Product. I have notice a lot of CK, Fendi and Nautica etc.

            How do diverters get thousands of pairs without the company knowing?

            Also why does Sports Authority run adds every week for Nike sunglasses for $39.


            P.S. Safilo and Clearvision have much more product in Tj Maxx than Marchon!

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              #21
              com on, Vegas Eyes, You'll only have to put the pig outside for an hour in Vegas to roast him.

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                #22
                I just recently came across an office that stocked EyeTailor. Oddest thing was the office was only a few blocks from my house. Pretty much the last place I would've expected to find them.

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                  #23
                  Billy Brock,

                  Your welcome but it is a much deserved compliment.

                  If anyone is wondering, here is a link to Billy Brock's website:That's some beautiful craftsmanship and artwork!

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                    #24
                    what????

                    Flech, what exactly is your probem with places like target as you state.
                    David Padgett, thats a nice line of BS, and you and marchon need to get out of the dark ages, not to mention there are plenty of lines far superior then what marchon produces.

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                      #25
                      Harry,

                      I have no problem with Target! Or any other place! I think you are talking about my coments about Armani! I ment I don't think places like Target would be interested in selling that product! I don't believe it is their target group! I could be wrong!
                      I
                      I don't care how much a company discounts their product to chain stores as long as the chains sell then for MSRP or more!

                      The only problem I have is when companies sell overstocks or closeouts for pennys. When I see a Polo or a CK in Tj Maxx for $15 bucks it makes me Ill.

                      Again I have no problem with Target at all! Sorry for the mix up!

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                        #26
                        Vegas Eyes,

                        if I'm right your shop is located at the Venetian. If it is, I stopped in 2 years ago and was VERY impressed with your stock and displays. Unfortunately, I won't make it this year but hopefully will attend next year.

                        Bob V.

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                          #27
                          If discount competion offends you enough. You can do what one of my compeditors (I don't know how he does this and we don't speak so I am not likely to find out) does. Get places like LA Eyeworks and other upscale stuff on exclusives for your area.

                          Chip

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                            #28
                            People!

                            Dont forget that Marchone usa and Marchone italy are not the same things.
                            It might be true that in the USA they dont sell closeouts to Marshals but what about Europe or Asia?
                            Who can answer this?

                            We have a small chain called Century 21.
                            Here are some prices:
                            Philippe Chariol $69
                            Choppard $89
                            Oliver People $59
                            Cristian Dior 39-59
                            Sillhouette Minimal art $69
                            D&G and Dolche $39
                            Fendy, Gucci, Alain Mikli, Guess, CK, GA and others From $19-$59

                            Some of the stuf is already discontinued here and some is still current!

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                              #29
                              Buttom line is the bottom line. If the people who are selling the raybans and such can get the right price they are going to sell them. They don't care who they sell them too as long as the price is right.

                              :bbg: :D

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                                #30
                                Thank You BobV. Yes my shop is located in the Venetian Hotel.
                                We have two locations in the Venetian...I alternate between both stores. You are all more than welcome to come in and browse. All we ever ask is that if we are with clients at the time, please respect that fact. Had lots of folks last year "butt" in on potential sales to ask, "Who do you order _____ from???" I know none of my fellow Optiboarders would ever....But this poor little girl from the Bronx still has to make a living....

                                See you guys in Vegas!

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