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Perhaps a hypothetical would be better? Say you were part of a franchise, your agreement expired and you decided that you would be better off being an independent? How would you go about it?
Ok... how about this... how would you go about figuring out the new name, logo and such? What about notifying patients/public that only the name has changed?
I am in a franchise situation where the corporation has little to NO control over what we do. We pay fees to them for having the name and for advertising that does not positively impact our specific office, and frankly, is very poor. We lease our own building, do all of our own buying, etc, etc. I guess what I'm looking for is more along the lines of changing the name and continuing on without the "backing" of the name of the corporation.
Hire a good marketing professional who can design logos and a marketing campaign about the changes. Use mailings to your current patient base and advertise in local news papers. Just make sure that the phone number remains the same. Also if you are adding something new or up grading equipment and services make sure your patients know.
Thanks. Anyone have a feeling on how far in advance to start? I'm thinking the patients should be notified before the name change, and probably after, and the advertising done to coincide with the change. Sound right?
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