Hello,

I just recently purchased an O.D. office from a Dr. that has been at the location for 10 years. He is now moving his location to another city about 30 miles away. I'm basically taking over the location only (very highly traffic, and upscale part of town), no name, or patient's records. So, it is almost like start up cold. This is my first private office, so any inputs or idea would greatly appreciated.

My office is schedule to open mid April and probably won't get on any insurance panel until a month or two later. I would like some input on grand opening advertising.

I was thinking about "FREE EXAM" with purchase of frame and lens. or 50% OFF on all frame with lens purchase. Also, I want to know if direct mailing would work? What is the greatest way to get your new phone number out to the community? My office is very visible to the traffic (banner maybe?). Feel free to suggest anything.

Thank you in advance

snv