I've been hoping to work on increasing sunwear sales for 2001. My biggeset challenge is not having the brand name "Performance" sunwear lines which the mall kiosks carry. Although many good opthalmic frame companies have their own sunwear line, I have found it a hard sell against the brand recognition of "Performance" lines such as Maui Jim, Costa Del Mar, Hobie, Action Optics, etc.

For the folks with a successful sunwear program, do you find any representation of sales coming from ophtahlmic frame companies or from the other "Performance" lines such as I listed above?


Kevin