We divide our optical this way:
1. sunwear (in it's own display area)
2. kids (in it's own display area)
3. collection A (on the main collection boards)
4. collection B (on the main collection boards)
5. collection C (on the main collection boards)
etc.
What we do not have is a "budget" collection, per se. We do have various price points within all our collections, but we don't have a special "budget" area.
(We do have a miniscule rotator labeled "clearance" which interestingly does seem to attract a lot of attention.)
Does your optical have a special budget frame collection? If so, do you display it separately? If so, do you use any signage, or is it quietly sitting there for those "special cases"?
Bookmarks