The pendulum continues to swing...

Pressure from shareholders, recurrent annual losses in the millions, a declining contact lens web market and new retail locations have forced Coastal to drastically increase their selling costs to consumers. The most notable being their entry level $38 bait and switch web special which has now increased to $59.

The honeymoon of unlimited capital and market share at no cost seems to be coming to an end which is great new for Independents. Consumers that have already sampled this low cost, low quality and no service structure are now doing a 180 degree turn back to the Independent professionals realizing that for a slightly higher cost, they can experience and savour the true meaning of personalized service.

As for the retail chains, they are all hurting and cutting back on staffing and advertising.

http://www.clearlycontacts.ca/glasse...3Complete59_CA