Just got off the phone with a member and they put me on hold. To keep me entertained while on hold they were playing their local radio station over the phone. It just happened that one of their competitors was advertising on that station at that exact time. I got an education on the other practice while on hold to talk with them. This happens to me at least a couple of times a year.

Don't let this happen to your practice. If you don't already have an on hold message about your practice it is not very expensive. You have a captive audience so take advantage of it and market your practice and your services to them.

I have no vested interest in any on hold message company.