What do people feel about optical shop sales promotions that sharply discount the second pair ie: 50% second pair; or free single vision lenses on purchase of 2nd pair of frames.
I do feel that it would increase the percentage of people who are getting second pairs but would probably cannibalize those second pair sales that are currently occurring without the discount. I guess the important question is would it stimulate significantly more second pair sales than it's profit losing aspect on the existing second pair sales? If one offers free single vision lenses with a second frame then you can use stock uncuts for those jobs (unless patient wants to upgrade).
Business issues aside, I do believe that in most cases we can not achieve everything we want to with one pair of glasses. Computer vision glasses, polarized sunglasses, progressives, transitions, readers....these are all worthy choices of second pairs that helps really round out the patient's visual needs. However, these are costly and I can understand the hesitation on their part to get it. At least a sizeable discount helps to make the decision easier. I personally feel better when the patient isn't trying to cram diverse tasks into spectacles that are not up to it eg: trying to drive with transition lenses, doing computer work with readers etc.
In addition, it makes sense to offer a discount on the second pair since the second order requires much less work.
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