Originally Posted by
Jason Carruthers
Rep: To "gross 80%" is a common way of saying a product has a gross profit margin of 80%, with a cost of 20%.
I don't know how Chris feels about Luxottica but I admire them, as I do many market leaders. Chris is saying that because Lux manufactures and retails their own frames, their cost of goods sold is much lower than the independents. The independent pays $XXX for an Armani frame and retails it for, say $225. If you offer your clients the ability to "change your mind, change your glasses," you're going to pay dearly on that transaction.
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