Interesting that SpecSavers can win against A Google Keyword advertsing campaign but our Regulatory bodies and associations want us to acceptthat it can't be done .
Why is it that nothing seems to be black and white but shades of red and yellow ?
When Regulatory bodies fail to do their jobs they in fact promote illegal dispensing without licenses. How can they do that when they tell us that their mandate is to protect the public ?
SpecSavers was able to obtain a succesful action against an online vendor who was using Google's Keywords and AD WORDS http://www.smartcompany.com.au/retai...vertising.html
It's funny how illegal pharmnacy ads were stopped when they used Google AD Words and that resulted in a 500 million dollar fine, BUT our regulators and associations would prefer us to believe that illegal advertising can't be stopped because no one can control the internet and yet other companies and other regulatory bodies are doing what ours say can't be done .
What's the problem with our Regulatory bodies ? Why can't they do the same ? Is it that they do not want to ?
Maybe we need some grass roots legal help from the talented and self taught Mr B. ? He has a knack for getting the job done when everyone else gives up before they even start.
Maybe the money we spend on legals is going to the wrong place ? Maybe we should spend our legal money with the people who win against our regulatory body ?
This really should be a black and white matter. We have laws that say you can only dispense eyeglasses if you are an optician or optometrist. Those are our local applicable laws and those laws are being violated .
What's the matter here ? This does not make sense that our regulatory bodies should go unchallenged when others are winning these issues ?
It is a simple matter that even has precedence. We should be able to win this easily and stop the sale of online glasses .
Why have they not done it ?
Black and white or shades of red and yellow ? Our local laws seem clear on the matter . Whats the holdup ?
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